Marketing and eCommerce Coordinator

Location: Northern

# Marketing and eCommerce Coordinator Farmington Hills, MI 48334## Description
*
* Job Title:

** Marketing and eCommerce Coordinator               
** Department:
** Marketing
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* Reports To:

** Marketing Manager                                            
** FLSA Status:
** Exempt Dia Medical USA is a fast-growing medical equipment distributor located in Farmington Hills, MI. At Dia Medical USA, our mission is to improve quality healthcare by acting as a turnkey solution for healthcare facilities and educational institutions, allowing clinicians and instructors to prioritize patient care. As one of the largest healthcare and education equipment providers in the country, we achieve our mission by simplifying the purchasing process and operating as a single source supplier of over 1,500 healthcare and instructional manufacturers.

Dia Medical is seeking a Marketing and eCommerce Coordinator to support the Marketing department’s initiatives including building a stronger online presence for our brand through our website, reporting and analysis, and tradeshow coordination.  A focus of this role is on generating and implementing eCommerce strategies and creative ways to attract customers to Dia Medical’s website to provide positive customer experiences and help drive sales.

This position requires careful and creative undertaking of technical information, reporting, and processes. It also requires a hands-on approach with work that is high quality and precise. There is a great deal of attention to developing creative solutions to problems and opportunities.
** Key Responsibilities and other duties as assigned:
**** eCommerce Website:
*** Maintains the day-to-day activities on the eCommerce website, monitors and analyzes its overall performance, & identifies areas of improvement to achieve goals of improving user experience, increasing website traffic and sales, and building brand awareness.
* Manages and improves site search term functionality, maintains and enhances filters and related item recommendations.
* Manages new and existing product content that supports site operations and growth strategies including product categories, descriptions, attributes, item placement and SEO tags.
* Implements Search Engine Optimization (SEO) to grow organic search rankings and traffic.
* Manages the development, implementation, and optimization of paid search campaigns including AdWords buys with Google.
* Provides timely updates of eCommerce content to the outside Web Development Team to implement.
* Reviews and tests web content, searches, links, and design to identify gaps and errors, assesses the functionality and usability of the site, and provides changes to the outside Web Development Team to update in a timely manner.
* Monitors for broken images and missing links; supports product additions and updates.
* Researches, understands, and analyzes our industry, competitors, and customers to advise what content engages and appeals to our customer base.
** Marketing Reporting:
*** Develops and analyzes marketing reports across catalogs, websites, and email campaigns to identify trends, optimize engagement, and drive continuous improvement.
* Utilizes Microsoft Excel including advanced functions like VLOOKUP, XLOOKUP, and pivot tables
** Trade shows:
*** Supports the planning and execution of trade shows and events, including creating tradeshow booths and materials.
* Collaborates with internal teams and vendors to ensure tradeshow materials meet branding and quality standards.
* Manages logistics, timelines, and budgets for tradeshow activities.
** Travel:
*** US Travel up to 10% required based on the schedule of trade shows
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* Education:

*** Bachelor’s Degree in eCommerce, Business, Marketing, Communications, or a related field and 3 years of relevant eCommerce experience or the equivalent of 7 years combination of education and experience.
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* Skills and Experience:

*** Experience implementing customer facing eCommerce web content and solutions.
* Experience managing SEO/SEM.
* Working knowledge of website and marketing analytic tools, ad serving tools and PPC campaigns.
* Proficient in Microsoft Office products with advanced proficiency in Excel including VLOOKUP, XLOOKUP, and pivot table functions.
* Experience working in Net Suite and Suite Commerce Advanced a plus.
* Motivated, self-starter with an ability to work cross-functionally and develop a collaborative work environment across multiple teams.
* Strong analytical skills and creative problem-solving abilities.
* Strong verbal and written communication skills that can adjust to the audience base.
* Keen attention to detail and accuracy.
* Ability to learn and demonstrate knowledge of Dia Medical products.
** Benefits and Compensation:
*** Competitive wages.
* Medical, dental, and vision insurance coverage options.
* 401(k) retirement plan with company matching contributions.
* Paid time off, personal time, paid holidays, and hybrid onsite/remote work schedule.
* Company-paid life insurance.
* Voluntary life,…