Direct Marketing Strategy and Execution Manager

Direct Marketing Strategy and Execution Manager
- Ripple Fiber

Job Location: South Park Home Office
- Charlotte, NC 28210

We are looking for a highly analytical and execution-focused Manager, Direct Marketing Strategy & Execution to own and scale our direct mail channel as a performance marketing engine. Reporting to the Senior Director of Marketing, this role will lead end-to-end strategy, audience targeting, creative development, and campaign execution - driving measurable customer acquisition and revenue.

• Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals
• Develop audience targeting frameworks and segmentation strategies to improve response and conversion rates
• Identify market opportunities and competitive dynamics to inform campaign strategy

• Manage and maintain all triggered direct mail creative, workflows, and deployment timelines
• Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution
• Ensure accuracy of data, segmentation logic, and campaign setup across all executions

• Build and refine segmented audiences leveraging CRM and behavioral data
• Partner with analytics and data teams to define targeting criteria, TAM sizing, and performance expectations
• Drive personalization strategies that increase engagement and response rates

• Design and execute structured A/B and multivariate testing (creative, offer, timing, audience)
• Implement test-and-learn frameworks to continuously improve campaign performance
• Analyze incrementality and attribution to optimize spend and scale winning strategies

• Analyze campaign performance (response rate, conversion, CAC, ROI) and provide actionable insights
• Develop reporting frameworks in partnership with analytics and CRM teams (Hub Spot, BI tools)
• Translate data into clear recommendations for leadership and cross-functional teams

• Partner with Online Marketing Strategy and execution Manager to build necessary workflows and automations.
• Partner with copywriters and creative teams to develop high-performing direct mail assets
• Collaborate with digital marketing and sales teams to align campaigns with broader go-to-market strategy
• Work closely with CRM (Hub Spot) and analytics teams to ensure accurate tracking and reporting
• Coordinate with vendors (print, data, logistics) to ensure seamless execution

• Ensure all campaigns meet regulatory, legal, and brand standards
• Maintain data integrity and list hygiene across all mail programs

• Performance Marketing Mindset:
  Deep understanding of direct response KPIs (ROI, CAC, conversion rates)
• Data & Analytics:
  Strong analytical skills; advanced Excel required, experience with BI tools (Power BI, Tableau) preferred
• Segmentation & Targeting:
  Experience building and optimizing audience strategies using CRM data
• Test & Learn Expertise:
  Proven ability to design and scale A/B testing frameworks
• Marketing Automation & CRM:
  Hands-on experience with platforms like Hub Spot or similar
• Project Management:
  Ability to manage multiple campaigns and timelines with precision
• Creative Judgment:
  Strong eye for effective direct response creative and messaging
• Cross-Functional Leadership:
  Ability to influence stakeholders across marketing, data, and sales
• Vendor Management:
  Experience working with print, data, and mailing vendors

• 3-5 years of experience in direct mail, lifecycle marketing, CRM, or performance marketing
• Proven track record managing data-driven marketing campaigns end-to-end
• Experience with direct mail or offline channels strongly preferred
• Bachelor's degree in Marketing, Business, or related field
• Experience in telecom, subscription, or high-growth DTC environments is a plus

• Cost per acquisition (CPA) and return on ad spend (ROAS)
• Response and conversion rates by campaign
• Lift from A/B testing and optimization initiatives
• Campaign execution accuracy and on-time delivery
• Contribution to overall customer acquisition and revenue

We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive.

Ripple Fiber is an Equal Opportunity Employer. We believe that no…