Social Engagement Specialist; work from home

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

Reporting to the Director of Social Engagement, the Social Engagement Specialist will develop and execute a wide range of compelling social-first content to promote the mission of the Red Cross.

The successful candidate for this position will have a background in social media content creation and strategy, a penchant for creativity,an eye for detail, strong project management skills, and a passion for testing out the latest social technologies.

The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States but must work an East Coast schedule.

• Create innovative, social-first content for the national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work withthe Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance and strategic counsel to regional communicators and stakeholders.

• Bachelor’s degree in communications, journalism, marketing or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Candidate must be a strong content creator with a proven track record of producing compelling and engaging content and strategizing around social media platforms, including Tik Tok, Instagram, Threads, X, Facebook, and Linked In. Experience producing social video, as well as experience using social media management platforms like Sprout Social, is a must.
• Proficiency in using data to inform content strategy including analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO…