Senior Manager of Ecommerce and CRM

Job Details:

Job Location:

South Park Home Office - Charlotte, NC 28210 Senior Manager of Ecommerce and CRM | Ripple Fiber

We are looking for a Senior Manager of Ecommerce and CRM to join our growing team.

At Ripple Fiber, we deliver more than high-speed internet. We’re creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America’s most innovative, industry-leading fiber internet company, and help shape the future.

We believe that the biggest wave starts as a ripple.

We are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.

We are looking for a highly analytical and performance-driven Senior Manager, Ecommerce & CRM to lead ecommerce revenue growth, customer lifecycle marketing, and CRM operations across the organization. Reporting to the Senior Director of Marketing, this role will own the Hub Spot ecosystem while partnering closely with Digital Media, Analytics, Sales, and Marketing teams to optimize the customer acquisition funnel and improve online sales performance.

This role is responsible for driving measurable business impact through data-driven insights, conversion optimization, lifecycle automation, and ecommerce performance reporting. While this individual will not directly own media buying strategy, they will play a critical role in improving marketing efficiency by analyzing campaign performance and partnering with media teams to improve conversion rates, CPC, CAC, ROAS, and lead quality.

The ideal candidate combines strong Hub Spot expertise with deep ecommerce analytics experience and a passion for using customer data and performance insights to drive smarter marketing decisions and revenue growth.

• Own ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth
• Analyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities
• Partner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance
• Support forecasting and performance analysis related to ecommerce sales and customer acquisition trends
• Develop strategies to improve customer acquisition efficiency and maximize customer lifetime value

• Own and administer Hub Spot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations
• Partner with Online Marketing Strategy & Execution Manager to build necessary workflows and automations
• Build and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns
• Manage CRM governance, data integrity, compliance, and operational accuracy across customer communications
• Improve lead scoring, segmentation, personalization, and automation strategies within Hub Spot

• Develop reporting frameworks and dashboards for ecommerce performance, funnel analytics, lifecycle performance, and customer behavior insights
• Analyze campaign and customer data to identify actionable optimization opportunities
• Monitor and report on key KPIs including conversion rates, CAC, CPC, ROAS, churn, customer lifetime value, retention, and engagement
• Partner with Analytics and Sales Operations teams to improve attribution modeling and funnel visibility
• Translate performance insights into strategic recommendations…