Senior Product Marketing Manager

Founded in 2017, our client is transforming how construction teams build. They enable project teams to track, validate, and communicate progress with real-time reality capture. Their customers love them. Why? They give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved.

Our client is a rapidly growing company, used by the largest construction companies across the US, Canada, Australia, and New Zealand.

As a seasoned Product Marketing Manager, you'll own how our client shows up in the market. You'll translate deep product knowledge and customer insight into crisp positioning, compelling messaging, and support go-to-market motions that drive pipeline and accelerate growth across our client's core markets.

This is a high-impact, highly cross-functional role. You'll work closely with Product, Sales, Customer Success and the wider Marketing team to shape how the world's top construction companies discover and adopt our client's platform. This role is based in our client's Plano, Texas office and follows a hybrid schedule with a minimum of three days per week in the office and up to two days working from home.

• Develop and maintain clear, differentiated positioning for our client across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies
• Translate product capabilities into value stories that resonate with construction professionals

• Lead GTM strategy and execution for new product and partner launches, and feature releases
• Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines
• Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve
• Develop and keep current a full suite of enablement assets, including battle cards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel
• Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning
• Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them
• Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch

• Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets
• Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels
• Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors
• Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership

• Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions
• Identify and nurture customer advocates for reference programmes, case studies, and events

Design and ship AI workflows that make product marketing dramatically more effective: competitive monitoring, customer research synthesis, content drafting, and enablement generation.

• 5+ years in product marketing, ideally at a B2B SaaS company
• Strong technical product marketing experience and the ability to understand complex products quickly
• Experience marketing to technical or field-based buyers (construction, proptech, industrial, or similar is a strong plus)
• Proven ability to take complex products and craft messaging that is simple, sharp, and convincing
• Strong writer. You can produce a customer story, a one-pager, and an email campaign, and all three feel distinctly on-brand for our client
• Experience building a product marketing function from scratch
• Experience working across multiple markets, particularly North America and APAC
• Experience partnering closely with a direct sales team
• AI-forward and comfortable using AI to improve product marketing workflows
• Commercially minded: you connect marketing activity to revenue outcomes and can measure what matters
• Collaborative and low-ego. You're as comfortable on a customer call or a site visit as you are in a product roadmap review
• Comfortable with ambiguity; this is an evolving function at a fast-moving company

• Base salary of $150,000–$160,000
• Meaningful equity in a growing company
• Flexible, hybrid working environment with a minimum of three days per week in the Plano office and up to two days working from home
• A product that genuinely solves real problems for real people
• A small, ambitious team where your work has outsized impact
• The opportunity to shape the product marketing function from day one