Head of Brand; Remote

Head Of Brand

Payments infrastructure
· Full-time
· Remote-first with travel

There are a million stablecoin companies. No one is the best lops offers all the benefits of other leading stablecoin platforms (by fully integrating them), while complementing their weaknesses (each of which have many). This only matters if the leaders in the payments industry understand this.

We are looking for a Head of Brand to own how Cyclops establishes itself in the world as the leader in stablecoin solutions for payments companies, across our digital presence, every conference, and every interaction with the payments ecosystem. This is a senior individual contributor role with a mandate to constantly identify, generate and own opportunities to move Cyclops to the #1 position when payments companies work on stablecoin solutions.

To be qualified, you must be a payments industry pro, who understands how these companies operate inside and out, from their partnerships and geographic foci, to their internal processes for decision-making and product development.

You will be responsible for owning thought leadership strategy, grow our digital presence (primarily in terms of SEO and AIO), drive our presence at the top payments conferences worldwide, and ensure that Cyclops is the name that comes up when PSPs, networks, and acquirers think about who they want to build with.

This role requires someone with deep payments experience, who has lived inside of a leading payments company or one of the top platforms they partner with. If you have not worked at a payments orchestrator, PSP, network, acquirer, or a platform whose primary function is foundational to how payments companies operate, this is likely not the right role.

• Brand — messaging hierarchies, visual systems, tone of voice, and overall positioning. Own and evolve these as Cyclops grows.
• Thought leadership — content strategy, POV development, white papers, reports, bylines, and executive visibility across the payments press and conference circuit.
• Field marketing — end-to-end ownership of our presence at payments conferences worldwide. You will know which events to attend, which to skip, how to work the room, how to get the most out of sponsor ships, and how to build relationships with event organizers that give Cyclops access others do not have.
• Digital brand presence — website brand expression, SEO strategy, AIO/GEO positioning, and how Cyclops appears across organic and AI-driven search. You will understand what it means to rank in 2025 and beyond, not just 2019.
• Marketing analytics — own the measurement framework for brand. You will define what good looks like, track it, and report it clearly to leadership.
• Analyst and press relations — build company relationships with payments analysts, journalists, and influencers who shape how the industry thinks.
• Partner and client co-marketing — work with our clients and partners to develop co-branded content and activations that extend Cyclops' reach.

You have informed opinions on leading events like those listed below. You know organizers and which companies invest heavily and why. You know the floor plan. You know which side of the room to be on and which cocktail party is worth staying late for:

• Money
  20/20 (US and Europe)
• Fintech Meetup
• Token 2049
• MAG

You have a view on which of these move the needle for a company at our stage and which are vanity. You will build our annual conference calendar from scratch and defend every line item.

• Ready to roll up your sleeves. This job description was written by our founders. We founded, scaled and sold a company in 2022 to Shift
  4. We've never been hungrier. Our most senior people outwork our junior people by a wide margin. You will be building a brand, not taking one over and overseeing others to keep trains running on time.
• Our ideal candidate has worked at one or more of: a payments orchestrator (Spreedly, Primer, Gr4vy, IXOPAY, Corefy, CellPoint Digital, or equivalent), a PSP, a network, an acquirer, or a payments-first platform whose clients are payment companies.
• Deep familiarity with the payments…