Inbound Marketer

Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours

Position Type:
Full-Time, Remote

Working Hours:

U.S. Business Hours Hiring Locations:
Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

At Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions.

This role goes beyond traditional SEO or content writing. You'll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.

You'll create and optimize:

• SEO-driven content
• Website and landing pages
• Lead magnets
• Inbound funnels
• Conversion-focused marketing assets
• Content distribution strategies

You'll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO.

If you understand how to turn search → content → conversion → pipeline, this role is a strong fit.

Create high-quality content designed to drive:

• Organic traffic
• Search visibility
• Engagement
• Qualified leads
• Conversions

Write and optimize:

• SEO blog posts
• Website pages
• Landing pages
• Inbound marketing assets
• Conversion-focused content

Optimize content for:

• Traditional search engines
• Search intent
• Featured snippets
• AI-driven discovery
• LLM visibility

Build content around business outcomes rather than rankings alone.

Execute inbound strategies across:

• SEO
• Content marketing
• Social media distribution
• Website experiences
• Lead generation funnels

Connect content, distribution, and conversion across the full customer journey.

Develop scalable systems that consistently move prospects from Discovery → Engagement → Lead → Opportunity.

Identify opportunities to improve organic acquisition and inbound pipeline generation.

Plan and develop lead magnets such as:

• Guides
• Checklists
• Playbooks
• Gated resources
• Downloadable content

Write conversion-focused:

• Calls-to-action (CTAs)
• Landing page copy
• Thank-you pages
• Nurture copy
• Follow-up messaging

Collaborate with marketing and design teams to improve conversion rates throughout the funnel.

Research:

• Target audiences
• Search intent
• Competitors
• Keyword opportunities
• Industry trends
• Customer pain points

Identify:

• Content gaps
• Keyword opportunities
• High-intent topics
• Inbound growth opportunities
• New content and distribution angles

Develop content campaigns designed to generate both traffic and pipeline.

Stay current with changes in:

• SEO
• AI-assisted search
• AI-driven content discovery
• Content distribution
• Search behavior

Monitor performance using:

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs

Track and analyze:

• Organic traffic
• Keyword rankings
• Search visibility
• Engagement
• Conversion rates
• Lead magnet performance
• Qualified inbound leads
• Pipeline contribution

Use performance data to continuously improve content, funnels, and distribution.

You:

• Think beyond rankings and traffic
• Understand how content contributes to leads and revenue
• Know how to match content with search intent
• Combine strong writing with analytical thinking
• Understand inbound funnels and conversion strategy
• Proactively identify new growth opportunities
• Are interested in how AI is changing search and content discovery
• Optimize based on business outcomes rather than vanity metrics
• Can independently execute in a fast-moving environment

• Proven experience in:
• Inbound marketing
• Content marketing
• SEO content writing
• Organic lead generation
• Strong understanding of:
• SEO
• Search intent
• Keyword research
• Inbound marketing funnels
• Content distribution
• Ability to create high-quality, SEO-optimized and conversion-focused content
• Experience with:
• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs or similar SEO platforms
• Excellent written English, copywriting, and storytelling skills
• Ability to analyze content performance and identify optimization opportunities
• Understanding of how AI is changing:
• Search behavior
• SEO
• Content discovery
• Portfolio demonstrating:
• SEO content
• Inbound campaigns
• Lead generation work
• Ability to work remotely during U.S. business hours

• Agency experience
• Experience scaling organic or inbound lead generation
• Experience creating:
• Lead magnets
• Nurture funnels
• Content distribution systems
• Advanced understanding of:
• AI-assisted SEO
• AI-driven content optimization
• Topical authority
• Familiarity with:
• Hub Spot
• Webflow
• CMS platforms
• Experience with landing page and conversion optimization

• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Hub Spot
• Webflow
• CMS platforms
• AI-assisted content and SEO tools

You might:

• Research high-intent keywords and content opportunities