Senior Marketing Specialist Brightflag

Marketing Manager

Brightflag is looking for a Marketing Manager to manage the execution of two of our growth levers: email and paid media. This is a hands-on role — you'll build campaigns yourself, rather than directing others to build them. You'll partner with the broader Marketing, Rev Ops, and Product teams to align paid and owned programs with product launches, campaigns, and pipeline targets.

You'll report performance against shared goals like lead quality (think ICP-fit accounts) and pipeline contribution. This is a hybrid role: 2-3 days a week in our NYC (Financial District) office (with incredible views!)

This role is for you if you think in pipeline, not only impressions.

Manage the execution of email marketing programs end-to-end in Hub Spot — building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting

Build segmentation lists and personalization tactics that improve conversion and overall performance

Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns

Maintain strong email list hygiene and deliverability practices

Manage paid execution across Google Ads, Reddit Ads, Linked In Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments

Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself — pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance.

Set up conversion tracking, bid strategy, and attribution reporting

To be successful in the role, you need:

4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience

Strong instincts for what makes owned and paid programs convert

Deep knowledge of Google Ads and Linked In Ads (Reddit, G2, and ChatGPT ads a plus)

Strong Hub Spot experience — builds and sends campaigns independently including segmentation, smart content, forms, sequences, and reporting

Real, sustained experience building and iterating on both email and paid campaigns — long enough to test a hypothesis and learn from it

Experience using AI to accelerate creative development, uncover insights, and optimize at scale

Understanding of enterprise sales with long, multi-stakeholder buying cycles

Excellent cross-functional collaboration skills — comfortable working with Rev Ops, Product Marketing, Content, and Demand Gen

Strong project management skills — able to run multiple concurrent campaigns

Critical thinker who interrogates the work rather than just executing playbooks

We're growing fast and so is the experience we can offer you:

The excitement and pace of a fast-growing company, without the risk

A huge opportunity to make a real impact, to shape what we do and where we are going.

The exposure and challenge you need to learn, grow and progress your career in a high growth environment.

A sound, helpful team, in a friendly, values-driven and inclusive environment.

Competitive salary.

15 days PTO.

USA salary range (Geo and experience dependent).

401(k) plan with company match.

Comprehensive health insurance, life insurance and long term illness/income protection.

Fully flexible work location and work patterns so you can balance life at home with life at work - come to the office, work at home… or enjoy a blend of both at your discretion.

Wellbeing program & stipend.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

Hi, we're Brightflag, the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.

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