Remote Demand Gen & Marketing Ops Strategist

Description

Sharetec is looking for a

Description

Sharetec is looking for a Demand Generation & Marketing Operations Specialist to join our team!

At Sharetec, we believe in a people-first business. Our mission is to make millions of people's lives easier by developing innovative core banking and lending software solutions for credit unions and their members. Our customers rely on us for powerful financial technology that enhances operations across accounting, lending, member services, and online banking, and they count on us to be a caring, trusted partner in their success.



THE ROLE

We're looking for a Demand Generation & Marketing Operations Specialist to run the marketing engine that drives Sharetec's revenue pipeline. This is a hands-in-the-platform role. You'll manage the day-to-day operation of Zoom Info ABM, Active Campaign, and Webflow, and you'll help build the marketing-sourced pipeline that fuels Sharetec's growth.

This is a brand new role at Sharetec, and a meaningful one. You'll work directly with the Chief Revenue Officer and collaborate closely with the Marketing Associate, the Product Marketing & Demo Specialist, and the Salesforce Administrator to ensure every campaign is measurable, attributable, and connected to revenue outcomes.

If you've run ABM programs, built nurture sequences that convert, and know how to close the loop between marketing activity and Salesforce pipeline data in a B2B SaaS environment, we'd love to talk.

POSITION DETAILS

This is a full-time, exempt position. Candidates may work remotely from anywhere in the United States, with the exception of California. Candidates based in the Eastern or Central time zone are strongly preferred. Travel is expected at less than 20%, primarily for the annual Users Conference and occasional team meetings.

The starting salary range for this position is $75,000 to $90,000, plus bonus eligibility.

Who Will Love This Job

• Someone who finds more satisfaction in making something better than building something new, and understands why that's harder
• Someone who believes that technology serving people's financial lives is worth doing with real care and precision
• Someone who is energized by a company in motion, where the roadmap is growing and your contributions shape the direction
• Someone who takes pride in clean, well-run marketing systems and enjoys seeing their work show up in the pipeline
• Someone who is curious about the numbers behind campaigns and wants to get sharper at connecting activity to results
• Someone who lives inside marketing platforms and pushes them to their limit
• Someone who is as comfortable in a Salesforce workflow build as they are in a campaign strategy conversation
• Someone who is excited to build something from scratch and put their fingerprints on a growing company's go-to-market engine

• Run the Zoom Info ABM platform day to day: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
• Monitor intent signals and surface prioritized accounts to the sales team weekly
• Maintain Zoom Info data hygiene and Salesforce sync

• Manage the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
• Build and manage segmented nurture campaigns for new logo prospects and upsell targets
• Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence

• Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
• Optimize conversion performance through A/B testing and iterative improvement
• Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce

• Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations
• Help manage lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage…