Growth Marketing Manager; Meta & Google Ads

Job Title:
Ads Manager / Growth Marketing Manager

Location | Remote

Role Overview:

We are seeking a results-driven Ads Manager / Growth Marketing Manager to plan, execute, and optimize paid media campaigns across Meta and Google platforms. This is a full-time role for a hands-on marketer who thrives on data, testing, and scaling performance. The ideal candidate has strong expertise in Meta Ads (primary focus) along with solid working knowledge of Google Ads, and is comfortable managing budgets, creative testing, and reporting across multiple campaigns.

Key Responsibilities:

• Plan, build, and manage paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads
• Continuously monitor, test, and optimize campaigns to improve performance and ROAS
• Develop and execute A/B tests on creatives, audiences, copy, and landing pages
• Analyze campaign data and provide clear, actionable performance reports
• Manage advertising budgets efficiently to maximize spend efficiency and results
• Collaborate with creative and content teams to align ad assets with campaign goals
• Stay current on platform updates, algorithm changes, and industry best practices
• Identify growth opportunities and proactively recommend strategies to scale performance

Required Qualifications:

• Strong hands-on experience managing Meta Ads campaigns (non-negotiable)
• Working experience with Google Ads campaign management
• Proven ability to analyze performance data and translate insights into optimization strategies
• Strong written and spoken English with a clear, professional communication style
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications:

• Experience with advanced Meta Ads features (Advantage+, Conversion API, retargeting funnels)
• Experience with Google Ads formats beyond Search (Performance Max, Display, You Tube)
• Familiarity with tracking/attribution tools and pixel/conversion setup

Tools & Technology:

• Meta Ads Manager
• Google Ads
• Google Workspace
• Slack, Zoom, and other remote collaboration tools