Customer Insights & Strategy Lead - Affiliate Marketing; f​/m​/d

Customer Insights & Strategy Lead - Affiliate Marketing

Amsterdam, North Holland, Netherlands;
Berlin, Berlin, Germany;
Iași, Iași, Romania;
London, England, United Kingdom;
Madrid, Madrid, Spain;
Manchester, England, United Kingdom;
Milano, Milan, Italy;
Warsaw, Masovian Voivodeship, Poland

Purpose of Position

As a Customer Insights & Strategy Lead, you will act as a trusted strategic advisor, helping customers solve complex business challenges through data-driven insight, analysis, and consultancy. By combining Awin's unique data assets with channel expertise, you will drive customer growth, retention, and long-term partnership value.

Key Tasks

Strategic Insight Delivery

• Deliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.
• Translate complex data into compelling narratives that support executive decision-making.
• Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.
• Track the impact of recommendations and identify opportunities to maximise implementation and results.

Customer Consultancy

• Act as a trusted strategic advisor to assigned customers and internal stakeholders.
• Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.
• Support high-priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.
• Expand customer understanding of the affiliate channel through insight-led consultation.

Commercial & Business Support

• Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.
• Provide market, sector, and competitor insights that strengthen commercial proposals.
• Serve as the "expert in the room" for data, analytics, and affiliate strategy conversations.

Capability Development

• Provide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.
• Support the delivery of training and capability programmes across Managed Services.
• Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.

Product & Service Evolution

• Identify recurring customer challenges and insight gaps to inform product and reporting development.
• Gather and communicate customer feedback to Product, Reporting, and Leadership teams.
• Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.

Key Responsibilities

• 5 or more years of online marketing professional experience
• At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.
• Experience in mentoring junior team members
• Advanced analytical and problem-solving skills with experience interpreting large and complex datasets.
• Ability to convert data into actionable commercial recommendations.
• Excellent stakeholder management and presentation skills.
• Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of attribution, incrementality, measurement, and marketing effectiveness
• Experience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.
• Experience supporting commercial pitches, proposals, or strategic growth initiatives.

Our Offer

• Flexi-Week :
  We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.
• Flexi-office :
  We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.
• Work Expense Contribution & Remote Working Furniture :
  You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.
• Health and Wellbeing :
  With our…