Remote Campaign Marketing Manager | EdTech & Subscriptions

Location: USA, Remote work / Home Based (Must permanently live & have the right to work in the USA without restrictions)

Hours Per Week: 37.5

Job Type: Permanent, full-time

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!



The Role

As our U.S. Campaign Marketing Manager, you'll own the design and execution of integrated marketing campaigns that drive awareness, trial, and subscription growth among teachers, parents, and school leaders. You sit at the center of the U.S. marketing engine, connecting paid, content, community, and lifecycle into campaigns that are coherent, data-informed, and built to convert.

You think in full funnels. You use AI tools the way a surgeon uses instruments, precisely, purposefully, and always in service of a better outcome. You've built campaigns from brief to post-mortem and created playbooks that made the next campaign faster than the last.

This is a high-ownership role with real budget, real cross-functional scope, and a global content infrastructure behind you that most U.S. EdTech marketers never get access to.

What You'll Own

• Integrated Campaign Strategy & Execution:
  You plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and events. You build campaigns that move educators and parents from first awareness to active subscription. You accelerate audience segmentation, brief development, creative iteration, and performance analysis. You don't launch and forget, you optimize in-flight and document what you learn.
• Campaign Messaging & Content:
  You develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents. You pressure-test messaging, generate variants at scale, and adapt content efficiently across email, social, paid, and partner channels, without losing brand voice. You work closely with Twinkl's global and local creative, copy, and design teams to bring campaigns to life.
• Performance, Reporting & Playbook Building:
  You own your numbers. You set campaign goals, track performance across the funnel, report ROI to stakeholders, and use analytics tools to surface insights faster than a manual dashboard ever could. You build reusable campaign templates and playbooks that make every subsequent campaign smarter and more efficient.
• Partnerships & Channel Activations:
  You identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communities. You evaluate placement performance with rigor and reallocate budget based on data, not relationships.
• Event Marketing:
  You support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and after.
• Post-Event Lead Nurturing:
  You partner with customer and community marketing to turn event interest into active users, designing…