Marketing Manager

Get to know the GTM Team

We move fast; some people say it, but we mean it! This is a hyper-growth GTM org - we are a like-minded collective of builders, doers, and high-agency individuals. We work on the leading edge with companies to solve their most critical security & compliance challenges. If you want to be part of a team that moves fast - and wins doing it - you're in the right place.

We're looking for our first Marketing team member to own everything! - kidding... but seriously - You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.

This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

What You'll Do

Positioning & Messaging

• Refine Workstreet's positioning against traditional GRC readiness firms
• Develop compelling messaging around our Vanta partnership advantage
• Ensure ICP alignment with our public messaging to fit within our target segments
• Audit and refresh all customer-facing materials (website, sales decks, proposals)

• Create customer case studies and success stories highlighting our unique value
• Develop sales collateral and one-pagers for public offerings and service line information
• Own the execution of public events, partner and field marketing

• Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
• Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
• Manage agency relationships and ensure deliverables align with our positioning and brand
• Build hybrid marketing model combining internal strategy with external execution

• Partner with our executive team to develop content calendar
• Oversee content creation through external agencies and freelancers
• Develop event strategies to generate demand
• Manage paid advertising campaigns through agency partners

• Conduct customer interviews and market research to refine ICPs
• Analyze buyer journey and optimize conversion touchpoints
• Track competitive landscape and positioning shifts

• Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Outsourced agency manager - Experience managing external agencies, freelancers, and contractors
• Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC.
• High-velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace.
• Autonomous startup operator - Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load.

What will help you succeed

• Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)..
• PMO level organization - As an army of one, you will need to run a tight ship with organization-wide coordination and planning.
• Mastery of Hubspot - Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline.
• Partner selling proficiency - Professional experience in working with channel partners in a co-selling GTM motion. This motion is at the core of what we do. We need to ensure that our partners win alongside Workstreet winning.

• Career Development
  :
  Clear path with mentorship and training opportunities.
• Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
• Growth Opportunity
  :
  Early-stage company with significant room for career advancement.
• Remote-First Culture
  :
  Flexibility to work from anywhere while…