Social Media Specialist

Total Compensation

• Salary :
  Salary range begins at $ $57,900
• Benefits :
  The College offers a comprehensive benefits program that includes possible work-from-home opportunities, automatic 10% retirement contribution to your retirement account upon eligibility (no match required), a 50% tuition benefit for dependent children upon eligibility, 14 paid holidays (including the week before New Year's Day), affordable medical plans, Health Savings Account contribution of $700 for individuals and $1400 for families (no match required, available to employees enrolled in the High Deductible Health Plan), and a beautiful arboretum campus with walking trail and easy public transportation access.
  
  Please visit the Benefits page ( https://www.haverford.edu/human-resources/benefits) for more information.
• Work Location :
  This position will be eligible for a hybrid work schedule, pursuant to the College's Work Location Policy.

The Social Media Specialist (SMS) is a hands-on content creator and channel manager responsible for leading the day-to-day management of the College's institutional social media presence.

The SMS is responsible for developing platform-specific approaches, creating compelling content, managing the social media editorial calendar (in partnership with the Editorial Director), monitoring and analyzing performance, and supporting effective social media best practices across the College. The SMS also monitors the College's social media channels to help identify emerging issues and opportunities.

Working within the College's Marketing and Communications team, the SMS collaborates with colleagues and campus partners to identify story ideas, coordinate content, engage audiences, and strengthen Haverford's voice and presence in the digital space.

• Manage the day-to-day operation of Haverford College's institutional social media accounts, including scheduling, publishing, monitoring, and community engagement
• Create engaging, audience-centered content that brings Haverford's people, academic experience, programs, values, and community to life
• Produce social-first content across formats, including short-form video, photography, graphics, written copy, stories, reels, and emerging formats
• Write and edit compelling social copy that reflects Haverford's institutional voice while adapting appropriately to individual platforms and audiences
• Proactively identify stories, voices, events, and moments from across campus and translate them into relevant social content
• Attend and cover College events, programs, and campus activities as appropriate, including occasional evening and weekend assignments
• Collaborate with the Marketing and Communications team and other campus partners to develop high-quality multimedia content
• Cultivate engagement with Haverford's social media audiences by identifying opportunities to participate in relevant conversations and build meaningful interactions around College-produced content
• Manage routine community engagement on institutional channels, responding to or routing questions and comments as appropriate
• Ensure social content reflects Haverford's brand standards and commitment to accessibility and inclusive communications

• In partnership with the Editorial Director, manage an integrated social media editorial calendar that balances College priorities, campus storytelling, audience interests, and timely opportunities
• Recommend platform-specific approaches based on audience needs, content performance, platform capabilities, and emerging trends
• Translate College communications priorities and content strategy into platform-specific social media plans, goals,…