Influencer Marketing Specialist at Gotyu Underwear

Position Overview

Gotyu Underwear, a rapidly growing underwear brand in Europe, is looking for a Freelance Influencer Marketing Specialist to expand into the US market. The role involves crafting and executing high‑impact, performance‑driven influencer campaigns to establish Gotyu as a household name in the American intimate apparel market.

• Develop and implement comprehensive influencer marketing strategies tailored for the US market.
• Manage substantial monthly budgets exceeding $150,000 to maximize ROI.
• Cultivate and maintain relationships with top‑tier US influencers, including collaborations with the market’s top 10 personalities.
• Create data‑driven campaigns that drive measurable results in brand awareness, engagement, and sales.
• Analyze campaign performance and provide actionable insights to optimize future strategies.

• Proven track record in performance‑based influencer marketing within the US market.
• Experience managing monthly budgets of $150,000+ for influencer campaigns.
• Demonstrated success in collaborating with top 10 influencers in the US market.
• Strong analytical skills with the ability to measure and report on campaign ROI.
• In‑depth understanding of US social media landscape and influencer trends.
• Excellent communication and negotiation skills.

• Be part of a disruptive force: join one of Germany’s most innovative brands as we expand into the US market.
• Embrace remote work: 100% remote setup with flexible work hours.
• Work‑life balance: focus on well‑being and healthy work‑life balance.
• Learn from the best: collaborate directly with C‑Level executives and work with top performers.
• Make a real difference: join a team that advocates for feminism and sustainability.
• Live the brand: test our products and become a true ambassador for our mission.