Marketing Content Manager ING

Brand, Marketing & Communications | Marketing Content Manager | New York

In Americas, ING’s Wholesale Banking division offers a broad range of innovative financial products and services to domestic and international corporate and institutional clients.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered. ING Americas follows a hybrid work model, allowing for in-office / work from home flexibility.

Hybrid work arrangements vary based on business area.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

ING Americas is seeking a creative and collaborative hands‑on Marketing Content Manager (3 to 5 years’ experience) who can bring our brand, culture and business to life through compelling writing and visual storytelling. We’re looking for someone who loves uncovering stories, simplifying complex topics and producing content that generates interest and excitement for the impactful work that we are doing. This person will work closely with a hands‑on team, senior leaders and subject‑matter experts to generate fresh ideas and deliver impactful content across multiple channels

This role supports the Wholesale Bank in the Americas by developing and delivering engaging content for internal and external audiences that elevates ING’s brand, supports business growth, and strengthens audience engagement

Content Creation (Internal and External)

• Produce and edit clear, compelling content for both internal and external audiences across digital, social, and traditional channels
• Translate complex financial and market topics into simple, engaging and timely narratives.
• Partner with leadership, business stakeholders and HR to identify and prioritize content opportunities and contribute to the overall content strategy
• Ensure content aligns with ING’s tone of voice and reinforces company culture and values.
• Collaborate with agency partners and internal teams to deliver high‑quality assets and campaigns

Internal Engagement

• Lead the creation and management of internal newsletters from content planning, writing, formatting to distribution
• Manage internal content distribution platforms, such as the intranet, ensuring accuracy and timeliness
• Support internal initiatives, change communications and culture building activities through clear, consistent storytelling
• Drive feedback mechanisms to support continuous improvement
• Build relationships across the organization to surface new content opportunities and elevate employee voices
• Provide editorial oversight, project management, and best‑practice guidance to internal stakeholders creating content

External Engagement

• Develop content for corporate clients, institutional investors, and industry partners to support client acquisition, retention and engagement
• Work closely with sector and product teams to develop articles, messaging, client materials, event content and other thought leadership deliverables
• Support PR activities including messaging development, interview preparation, and identifying thought leadership opportunities

Performance & Optimization

• Own weekly, quarterly, and annual content calendars across internal and external channels
• Manage and interpret content analytics, KPIs, and insights to measure performance and translate insights into actionable improvements
• Use data and insights to continuously improve content quality, relevance, and impact

• Bachelor’s degree in communications, marketing, journalism, or related field
• 3-5 years of experience in content management, communications, journalism or marketing, ideally in financial services or B2B environments
• Ability to…