Paid Media Strategist - Remote

Full-time, Permanent, Remote, Must be bilingual

The Paid Media Strategist is responsible for developing, executing, and optimizing digital advertising strategies that drive measurable business results for clients. Acting as both a strategic advisor and digital advertising expert, this role partners directly with clients to understand their goals, translate business objectives into effective advertising programs, and deliver ongoing recommendations that maximize performance and return on investment.

The Paid Media Strategist manages campaigns across Google Ads, Microsoft Ads, Display, Video, and other paid media solutions while maintaining a strong focus on client success, growth opportunities, and long-term account performance. This role combines data-driven decision making, strategic thinking, customer relationship management, creative collaboration, and technical expertise to help clients achieve sustainable business growth.

1.

• Develop, launch, andoptimizepaid advertising campaigns across search, display, and other advertising solutions.
• Translate client business goals, target audiences, competitive positioning, and market opportunities into comprehensive paid media strategies.
• Build andoptimizeaccount structures, audience targeting, bidding strategies, budget allocation plans, and testing frameworks designed to maximize performance.
• Continuouslymonitorcampaign performance andidentifyopportunities to improve lead generation, traffic quality, conversion volume, cost efficiency, and return on advertising spend.
• Lead ongoing optimization initiatives, including keyword expansion, audience refinement, bid adjustments, creative testing, landing page recommendations, and budget reallocation.
• Proactivelyidentifyperformance risks, market shifts, competitive threats, or platform changes and implement mitigation strategies.
• Analyze and interpret campaign results toidentifytrends, opportunities, and areas for improvement.
• Develop advertising copy, image assets, banners, video assets, and creative concepts that support campaign performance.

2.

• Lead client-facing consultations, performance reviews, and strategic planning discussions to communicate results, insights, and recommendations.
• Serve as a trusted advisor to clients by translating campaign performance into clear business outcomes, helping clients understand the impact of their investments and the opportunities ahead.
• Identify opportunities to expand product adoption, increase advertising investment, and introduce new digital marketing solutions that support client growth.
• Partner closely with Salesand other cross-functional teams to support renewals, upsell opportunities, client presentations, and revenue growth initiatives.

3.

• Ensure the accuracy and integrity of campaign implementation, tracking configuration, conversion measurement, account settings, and reporting systems.
• Troubleshoot and resolve campaign delivery issues, tracking discrepancies, website-related challenges, conversion problems, and platform-specific concerns.
• Stay current with industry trends, platform updates, automation capabilities, AI-driven advertising solutions, and emerging best practices.
• Support the development and sharing of internal knowledge, process improvements, and advertising standards across the broader team.

• College or university degree in Marketing, Communications, Digital Marketing, Business, ora related field, or equivalent relevant experience.
• Minimum two(2) years of experience managing andoptimizingpaid digital advertising campaigns, preferably in an agency, multi-client, or…