Product Marketing Lead – Engineering Simulation Remote

Product Marketing Lead – Engineering Simulation

Remote - US

About Us:

Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.

We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.

About the Role

We are seeking a Product Marketing Managerto join our marketing team supporting

Datacor’sengineering software division. This person will havea strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technicalexpertisewith customer-focused storytelling to ensure our solutions are clearly differentiated in the market.

The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers.

Themarketingteam isa lean, high-outputteamand the right candidate is energized by both strategy and execution.

Responsibilities:

Market Positioning & Messaging

• Develop differentiated product positioning, messaging, and value propositions forourengineeringsimulation solutions in a variety of industries and applications.
• Deeply understand and communicate how the Datacorsoftwareand applications enhance mechanical and chemical engineeringprocessdesign and analysis.
• Create technical and commercial content, including product briefs,blog posts, technical papers,case studies, competitive battle cards, andmore.
• Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams.
• Write,designandexecuteemail campaigns (copy and visuals) forcustomersto promote productadoptionand company information.
• Partner with events and demand generation teams toexecuteprospectiveand customermarketingcampaignsincluding webinars, conferences, trade shows, and email marketing.
• Work with global channel partners and provide marketing assets that enable them to effectively promote and sell
  
  Datacor
  
  Engineering solutions.
• Ability tocapturetechnicalusecasesand customer use casesinto commercial content.
• Conduct competitive and market analysis toidentifyopportunities, risks, and trends.
• Gather customer feedback to inform product roadmaps and marketing strategy.
• Develop buyer personas and map customer journeys to guide marketing programs.
• Comfortable workingwithcomplexand technical customer audiences.

Sales Enablement & External Engagement

• Build andmaintaina comprehensive library of sales enablement materials including presentations,product collateral,product demo videos, training guides, and more.
• Develop and deliver(as needed) presentation decks forcustomermeetings, conferences, and sales engagements.
• Represent the company by presenting at conferences, symposiums, and industry events to technical audiences.

Qualifications:

• 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
• Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to…