TikTok Shop Content Strategist; Remote

Compensation: $60K–$75K base + performance bonus (fast growth path)

Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.

Alleyoop is building a content-led beauty brand powered by Tik Tok, Tik Tok Shop, and creators. We're looking for someone who comes from the Tik Tok, creator, or Tik Tok Shop world and understands how content actually performs.

You are not being hired as a creator. You are being hired to analyze, break down, and scale winning content — going through large amounts of creator content, breaking down what's working and why, spotting winning patterns early, and turning those insights into clear direction for creators and the brand.

You'll work directly with a fast-moving team and have a major role in shaping how Alleyoop approaches content and Tik Tok Shop growth.

• Review high volumes of Tik Tok content daily, especially Tik Tok Shop and beauty content
• Break down hooks, structure, retention, messaging, product positioning, and formats
• Identify why certain videos generate views and sales while others don't
• Find winning concepts early and move quickly to scale them
• A winning concept is defined as 200K+ organic views or $1K+ Tik Tok Shop GMV

• Spot trends across creators, affiliates, competitors, and the broader beauty category
• Identify repeatable formats that consistently drive views and sales
• Recognize emerging patterns before they become saturated
• Separate one-off viral videos from concepts that can actually be scaled

Own the numbers across the creator content system. Track weekly and monthly:

• Number of winning concepts identified
• Total views across creators
• Total Tik Tok Shop GMV
• Total videos posted, broken down by creator
• For the top 5 to 10 creators, track GMV per video, CVR, and total views
• Manage long-tail creators at the system level and flag creators or concepts that are beginning to scale

Finding a winner is only the beginning. Once a concept works, you're responsible for pushing it through the system. Track and drive:

• Number of creators posting each winning concept
• Total remakes of each winner within days of identification
• Number of new hooks and angles tested against each concept
• Performance of each iteration

The goal is not just to find winners. It's to extract as much scale as possible from every winner.

• Turn winning insights into simple, repeatable content playbooks
• Standardize how creators approach hooks, formats, angles, and product storytelling
• Build a system where learnings from one creator improve the output of every creator
• Continuously improve how Alleyoop identifies, distributes, and scales content

• Give creators clear direction based on actual performance data
• Help determine which concepts creators should remake, iterate on, or stop
• Support content strategy around product launches and major pushes
• Make sure creators know exactly what is working and what to create next

• Translate winning creator concepts into ideas for Alleyoop's own channels
• Generate new hooks, angles, and formats based on proven performance
• Track remakes of winning concepts on the brand account
• Track angles tested against each concept
• Help turn the brand account into another scalable content engine

• You've spent serious time inside the Tik Tok and creator ecosystem
• You understand viral content beyond surface-level trends
• You've created content, managed creators, worked in Tik Tok Shop, or…