Content Marketing Specialist Job Woodland California USA,Marketing / Advertising / PR

You're a hands-on content creator: you take a video from idea to script to shoot to editing direction to thumbnail to posting on You Tube, write blog posts and case studies, produce web copy, then keep testing until it works. You'll partner closely with our Social Media Specialist, who owns the channel strategy and community side, and with our Product Marketing Specialist on technical and product-focused content, so the content you create finds the right audience and builds toward real growth.

If you love telling stories, creating engaging videos, and producing content that helps real people solve real problems, you'll feel right at home here.

About Us

At RPS, we're solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line, and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.
We're mission-driven, impact-focused, and yes, we're as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems. No corporate fluff, just honest work that matters.

The Job

We're looking for a Content Marketing Specialist to join our team in Woodland, CA. Our customers include ranchers, farmers, off-gridders, pond enthusiasts, and even national forests, and we ship pumps to all 50 states, so a lot of different people are engaging with our content.

Essential job duties:

Write and produce content - blog posts, case studies, video, and web copy - supporting brand and demand generation goals.
Maintain and execute the master editorial content calendar across web, email, and social channels (the Social Media Specialist owns day-to-day scheduling and posting execution within social specifically).
Collaborate with the Product Marketing Specialist on technical and product-focused content, and with Product Development/Product Specialists to build the messaging and campaigns for new product launches.
Translate technical product info (solar pumps, water systems, plumbing) into clear, easy-to-understand content
Apply SEO, AEO and GEO best practices in content creation and optimization for blog posts and web copy (keyword research, on-page optimization)
Repurpose core long-form content (blog posts, video, case studies) into social, email, and web-ready assets for efficiency - the Social Media Specialist then adapts and schedules those assets natively per platform.
Support development of content and materials for trade shows and events. Capture lifestyle and product photos and videos, often on iPhone, for campaigns
Review and collaborate on email copy and storytelling for email campaigns; you won't have to set up the journeys yourself, but you'll bring exceptional copywriting skills and a strong sense of calls to action, urgency, and engagement
Design and run an A/B testing strategy for ad and organic creative, testing hooks, thumbnails, and formats, then acting on what wins in partnership with Social Media Specialist
Work closely with Product Development and our Product Marketing Specialists to launch new products, building the content, messaging, and campaigns that bring a new product to market
Produce the supporting content for each launch and partner with Social Media Specialist to push it out across every format: website, emails, long-form You Tube, short-form video (Reels, Shorts), photos, and posts
Own and manage our UGC library and relationships: sourcing, coordinating, and directing creators to keep a steady pipeline of authentic content
Help organize material and filming for our You Tube affiliates and UGC creators
Organize and maintain our content libraries
Collaborate cross-functionally with Marketing, Product Development, Customer Support, Engineering, Warehouse, and Sales teams
Comfortable shooting content in outdoor and agricultural settings, including farms and ranches; must be able to lift up to 25 lbs and work in variable weather conditions

What You Bring

You're excited about work that directly impacts people's lives and our planet. Whether you're tech-savvy, customer-obsessed, mechanically inclined, or all three, you bring curiosity, team collaboration, and a strong sense of purpose to the table.

You might be a great fit if you:

Bachelor's degree and/or 1 to 3 years of content creation, social media,…