Integrated Media Strategist

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN;
Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Integrated Media Strategist is the subject matter expert and primary media product owner for an assigned portfolio of clients, responsible for the full integrated media planning process — from research and strategy through tactical planning, execution oversight, optimization, and measurement — across both digital and offline channels. Working in close partnership with Account Management, the Integrated Media Strategist owns the quality, substance, and strategic integrity of the media product.

Digital campaign execution is managed through partnerships with external vendor partners; offline media tactical development is led by the Media Investment team. In both cases, the Integrated Media Strategist retains strategic accountability and oversees in-market performance across all channels. This role requires deep media expertise, strong analytical thinking, and genuine co-investment in whether the work is the best possible answer for each client.

Essential Duties and Responsibilities (Other duties may be assigned)

• Collaborate closely with Account Management in the development of the Media Brief for assigned clients, serving as the primary subject matter expert on audience, channel, and measurement inputs; bring strategic point of view and media expertise to ensure the foundation of every plan is grounded in insight and aligned to client business goals.
• Lead audience and market research for assigned clients — including audience segmentation, competitive analysis, consumer journey mapping, and campaign performance analysis — leveraging agency research tools to produce insights that substantiate media recommendations and reflect a genuine understanding of each client's business.
• Develop and document the Measurement Strategy for each assigned client, aligning KPIs and success metrics to client business goals in collaboration with Account Management and the Analytics team; ensure measurement frameworks are strategically sound, clearly articulated, and built to enable meaningful campaign evaluation across all channels.
• Develop the Channel Strategy and full tactical plan for each assigned client — translating approved channel strategy into specific placements, unit mix, flighting, and budget by tactic across digital and offline media; partner with the Media Investment team on offline media tactical development while retaining overall strategic accountability; partner with Account Management to ensure the strategy is clearly communicated and the plan is approved before execution begins.
• Oversee in-market performance across all channels for assigned clients — managing digital campaign execution through close partnership with external vendor activation partners, and monitoring offline media delivery in coordination with the Media Investment team; communicate plan details, targeting parameters, and optimization priorities with clarity; proactively surface performance issues, pacing concerns, or opportunities to the account team and adjust plans accordingly.
• Enter media orders into the agency's media buying and finance platform with accuracy and timeliness, maintaining full accountability for the completeness and correctness of all campaign setups for assigned accounts; own the creative specification, trafficking, and launch document for each campaign — completing templates…