Remote Marketing Expert - AI Trainer

Melton is seeking a collaborative, process-oriented marketing professional to scale our B2B marketing capabilities. The ideal candidate is comfortable building processes from the ground up, navigating ambiguity, influencing adoption, and driving measurable business outcomes. This role focuses on CRM optimization, demand generation, marketing analytics, process improvement, and strategic B2B growth initiatives.

• Own the configuration, optimization, and ongoing evolution of the CRM, including audience segmentation, lifecycle stages, automation, lead scoring, reporting, and marketing integrations.
• Work across Digital Marketing, Sales, and Logistics teams to improve the volume, velocity, and value of B2B leads through demand generation, lead nurturing, funnel optimization, and the adoption of new marketing processes and best practices.
• Maintain data integrity and leverage enrichment tools, intent data, and analytics to improve prospect intelligence, pipeline visibility, and decision-making.
• Build and maintain dashboards, reporting, and performance analytics that drive action and measure marketing impact.
• Provide B2B direction across Digital Marketing efforts by helping shape targeting, messaging, content, sales collateral, and award submissions.
• Build scalable processes, foster alignment, and support future B2B growth initiatives.

3+ years of experience in B2B marketing, demand generation, Hub Spot administration, or a related specialty. Bachelor's degree in marketing, business, communications, or a related field preferred.

Experience with CRM administration, marketing automation tools, reporting and analytics platforms, lead management processes, and supporting sales teams/revenue-focused initiatives preferred.

Strong communication, analytical, and organizational skills with a focus on collaboration, problem solving, process improvement, and data-driven decision making.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.