Principal, Innovations- GTM Strategy & Product Marketing

About Kinaxis

Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!

In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption.

With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.

This is a remote position. This is a remote position. You can work from home and be located anywhere in United States.

The Innovation GTM Principal plays a critical strategic role in turning Kinaxis' most important innovations into market opportunities. This role will lead go-to-market strategy for high-priority initiatives that span products, portfolios, and traditional organizational boundaries, while building the models and discipline to bring innovation to market faster, at greater scale, and with greater impact.

Working at the intersection of Product, Engineering, Marketing, Sales, and Strategy, the Innovation GTM Principal will define how emerging capabilities translate into compelling customer value, differentiated market positions, and scalable commercial motions. This person will bring structure to ambiguity, connecting early innovation with customer validation, market readiness, and repeatable growth.

• Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale.
• Increase the speed and scale of launches, creating repeatable launch models, decision gates, and operating rhythms that enable Kinaxis to bring more innovation to market faster without sacrificing readiness or impact.
• Turn emerging innovation into compelling market propositions, defining the customer problem, target audience, differentiated value, positioning, use cases, and path to market.
• Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth.
• Create high-impact market moments, developing integrated launch strategies that bring together customer proof, thought leadership, events, analysts, partners, PR, and demand generation around a cohesive story.
• Orchestrate complex, cross-functional launches, aligning Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders around clear milestones, dependencies, decisions, and accountability.
• Shape new GTM motions, determining how innovations should be packaged, introduced, sold, and expanded when existing product or portfolio motions are not sufficient.
• Accelerate market learning and iteration, using early customers, field feedback, market signals, and launch performance to quickly refine propositions, GTM strategies, and investment priorities.

• 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology.
• Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders.
• Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models.
• Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity.
• Demonstrated ability to build strategy and create structure in…