Marketing Insights Manager, Commercial

Team Summary

The Marketing Insights Manager - Commercial plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer‑led strategic business decisions. This position has end‑to‑end accountability for the successful delivery of the Commercial Market Insights roadmap within GAF's Marketing Organization. It leads the commercial insights and research agenda, manages cross‑functional projects and stakeholders across Product Marketing, Sales, Building & Roofing Science and R&D to deliver meaningful insights and recommendations that guide successful customer‑driven strategies, tactics, product development and experiences.

The candidate will act with integrity and backbone, make thoughtful recommendations that deliver on needs, engage in healthy debate and challenge the status quo across all levels of management, including executive leadership, to keep the customer at the center of decision making.

This role is based at our Parsippany, NJ corporate headquarters with a hybrid in‑office schedule: mandatory in‑office Monday through Thursday, with optional remote work on Friday.

The Marketing Insights Manager provides expertise and strategic partnership in the development and execution of Voice of the Customer and Market Research initiatives that drive GAF's and Siplast's Commercial Marketing and Innovation strategies. The role directly impacts product, brand, and program development by uncovering and evangelizing actionable insights through a combination of research methodologies. The primary responsibility is to lead, plan, manage, execute and deliver multiple insights projects of varying size and complexity while managing a team of analysts and owning day‑to‑day execution.

• Serve as the in‑house Commercial insights expert. Deliver insights, knowledge, and strategic recommendations using leading insight methodologies to solve business questions and challenges from Commercial stakeholders.
• Research Strategy & Execution
  • Own the Commercial Insights research roadmap, partnering with stakeholders to define research needs, anticipate market changes, and secure resources.
  • Act as the Commercial strategic business partner and point person for new product development (NPD) and enterprise priority initiatives, providing insight‑driven thought leadership.
  • Lead, facilitate, and curate internal and external cross‑functional insights engagements, including workshops, focus groups, and ideation sessions, to surface market gaps and product opportunities.
• Insights project management and resource planning
  • Plan, manage, and deliver Marketing Insights projects including requirement gathering, methodology definition, participant recruitment, and questionnaire development.
  • Oversee agency partners and outside vendors, managing resources, budgets, and stakeholder communication.
• Research Enablement & Technology Ownership
  • Maintain relationships with secondary insights resources, manage licenses, data dissemination, onboarding, and annual pricing negotiations.
  • Create and institutionalize insights project management methodologies, SOPs, and standardization efforts for the team.

• Bachelor’s Degree or advanced degree with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability, or Engineering.
• Master’s degree (MBA or equivalent) preferred.
• 7+ years of related experience in marketing analytics, marketing research, user experience research, or management consulting.

• Marketing Research, Customer Experience, and User Experience Research certifications.
• Exc…