Director Marketing - Landscape

Director Marketing
- Landscape # Director Marketing
- Landscape Hybrid   
• Fully Remote Position - Dalton, GA 30721## Overview Salary Range $1.00 - $1.00 Salary Level Management Position  Type Full Time Job Shift Day Education  Level4 Year Degree

Travel Percentage Up to 50%
Category Marketing## Director Marketing
-Landscape
** Job Purpose
** SYNLawn is the industry leader in premium synthetic turf — engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor — someone who can build the brand, run campaigns, and hold themselves accountable to results.

This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership.
** Duties and Responsibilities
*** Strategy and Planning  + Brand strategy, positioning, and messaging for SYNLawn  + Annual and quarterly campaign planning across channels  + Market segmentation, ICP definition, and content strategy
* Execution & Activation  + Demand generation — paid media, email, SEO, and digital  + Website management, social media, and PR  + Conference and trade show planning and execution
* Data & Measurement  + Marketing attribution, campaign ROI, and budget tracking  + Brand health metrics and audience insights  + Reporting cadence to CMO and leadership
* Customer Experience  + Customer journey mapping and Voice of Customer programs  + NPS / CSAT insight to action plans  + Retention marketing and lifecycle programs

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.## Qualifications

* Education:

Bachelor’s Degree preferred; HS diploma/GED required  + MBA or advanced degree in marketing, business, or related field  + Experience in building materials, construction, outdoor or sports industry  + Familiarity with Hub Spot, Salesforce, or similar CRM / MAP platforms  + Background in both B2B and B2C environments  +

Experience with brand equity research or VoC programs  + Conference and event marketing experience

* Experience:

+ 4–6+ years of marketing experience, B2B or B2C  + Proven track record running integrated campaigns end-to-end  + Strong grasp of demand gen, SEO, and digital marketing  + Comfortable with data — attribution, dashboards, and budget management  + Excellent communicator — written, verbal, and visual  + Self-starter who can operate with autonomy and move fast  + Experience managing agencies, vendors, and contractors