Senior Manager, Category Marketing

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair’s Marketing team drives customer growth and brand preference across every stage of the home shopping journey. We combine customer research, data analytics, and channel expertise to build compelling marketing strategies across owned, earned, and paid channels. Working closely with commercial leaders, data scientists, and creative teams, we test new approaches, unlock growth opportunities, and ensure customers find exactly what they need for their homes.

As Senior Manager, Category Marketing, you will lead marketing strategy for Wayfair’s emerging and high-growth categories (such as Home Improvement and Bedding). In this role, you will bridge the gap between Category Management leaders (GMs) and cross-functional marketing teams. You will identify high-potential categories, develop customer-centric growth plans (across promotions and evergreen) and build a repeatable playbook to scale nascent categories into core business engines.

You will manage a team of marketing analysts, maintain strong alignment with Category General Managers, and ensure our marketing strategy balances commercial ambitions with clear customer positioning and ROI.

• Build go-to-market and growth marketing plans for emerging categories in close partnership with Category Management, Consumer Insights, Measurement, Promotions and Channel teams
• Partner directly with Category GMs to align marketing strategies with category growth goals, serving as a strategic partner and trusted check-and-balance to ensure investment goes to the right categories with the right customer messaging at the right time
• Partner with Analytics and Channel teams to build performance visibility, monitor core business metrics, and connect marketing efforts directly to category growth outcomes
• Codify a repeatable Category Growth Playbook that establishes clear criteria for market-readiness, campaign launch, and measurement across new categories
• Present marketing strategy, test agendas, performance learnings, and forward-looking plans at category Quarterly Business Reviews
• Coach and mentor a high-performing team of analysts responsible for operational execution, testing, and performance analysis

• 7-10 years of experience in marketing strategy, category management, general management, or management consulting
• 3+ years of direct management experience, with a track record of coaching team members and building a collaborative culture
• Strong stakeholder management and executive presence, with proven ability to influence senior business leaders and navigate competing priorities
• Commercial and strategic mindset, with experience translating business goals into targeted growth initiatives
• Analytical fluency, including comfort working with performance dashboards, collaborating with data science partners, and using data tools like SQL to extract insights
• Adaptability and problem-solving skills, with comfort operating in ambiguous environments and building structure where none exists

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.
  
  MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through Geo Blue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automati…