Content & Digital Marketing Specialist

Syracuse Sweat Club Content & Digital Marketing Specialist Syracuse, NY
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Syracuse Sweat Club is seeking a creative, business-minded Content & Digital Marketing Specialist to plan, capture, edit, and publish engaging Instagram content and manage our Meta advertising. This part-time employee will work approximately 10–15 hours per week, combining flexible remote work with rotating visits to the gym to capture photos, videos, member stories, and special events. The ideal candidate has a strong portfolio, professional editing skills, paid-social experience, and the ability to turn great content into qualified leads and new memberships.

Syracuse Sweat Club (est. 2012) is a boutique gym that offers personal training and two outstanding group fitness programs:
Cross Fit Syracuse and CAMP. We’ve earned a strong reputation in Central New York and beyond for our high standards around programming, coaching, facility, community, and customer service.

Content & Digital Marketing Specialist

Part-time
• 10–15 hours/week
• Fitness, storytelling, and measurable growth

Location: Syracuse, NY; regular on-site content capture |
Structure: Part-time hourly employee |
Hours: Approximately 10–15/week

Create content that moves people—and moves the business

Syracuse Sweat Club is seeking a versatile content creator and digital marketer who can capture the energy of our gym, tell meaningful member stories, and turn strong creative work into qualified leads and new memberships. This is not a narrow photographer or social-posting role. We need someone who can own the process from strategy and production through publishing, paid campaigns, and performance improvement.

The right person combines strong visual instincts with organization, initiative, and a business mindset. You should be comfortable working around coaches and members, spotting authentic moments, and creating polished content without losing the personality of our community.

• Plan an ongoing Instagram content calendar aligned with business priorities, programs, events, and offers.
• Capture high-quality photos and video during a rotating mix of busy daytime, evening, and weekend periods, plus special events as scheduled.
• Edit and produce short-form videos, Reels, photo posts, carousels, Stories, and real-time event coverage.
• Write clear, engaging captions and calls to action in the Syracuse Sweat Club voice.
• Schedule and publish posts; manage Stories and highlights.
• Coordinate with coaches and members to plan shoots, identify stories, and gather needed content.
• Build an organized, reusable library of brand photos, videos, and campaign assets.
• Develop paid-social concepts and creative, write ad copy, and build Meta campaigns.
• Monitor and optimize paid campaigns; report on leads and conversions.
• Use results to recommend what we should create, test, stop, or expand next.

This role is expected to average 10–15 hours per week. On-site visits will rotate among strategically selected busy periods, including occasional daytime, evening, and weekend visits, as well as special events. Daily—or even weekly—availability during every one of those time blocks is not required. Planning, editing, campaign management, and reporting may be completed remotely.

The selected candidate must provide their own camera and production equipment.

• A strong portfolio demonstrating high-quality photography and video work; portfolio quality matters more than a specific number of years.
• Professional video-editing skills and excellent short-form storytelling instincts.
• Experience with social strategy, content planning, copywriting, and…