Marketing Specialist III; Remote​/Nationwide

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Joining the American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Develops, implements and monitors direct donor marketing strategies for platelet and plasma donors - this involves ideating the overall campaign and the channel marketing contact strategy development, including copywriting, design and channel execution. Strategy development includes physical incentive item selection, sourcing, and distribution. This position also develops and executes: all platelet donation center site change marketing, new platelet donation center launch marketing, and platelet-specific onsite marketing materials.

Works with management to identify, develop, and implement effective and productive marketing strategies for specific internal segments. Develops strategies and tactics across channels (especially promotional toolkits and individual tactics for email, SMS/MMS, direct mail, and phone). The ideal candidate will be a creative content thinker/developer/writer with experience in collaborating around graphic design; physical item/swag item selection, ordering, and budgeting processes;

and a data-driven direct marketing strategist with a passion for saving lives!

• In collaboration with the Fixed Site Marketing Program Manager, designs, develops and implements direct-to-donor (B2C) marketing plans to support platelet and plasma donor growth during site changes, including new platelet/plasma donation center opportunities. This includes a strong focus on B2C channel marketing, especially email marketing, direct mail, SMS/MMS, voice (call centre), and app push utilizing internal database of existing blood and platelet donors.
• Coordinates item selection, budget management, ordering, and internal communication processes for platelet and plasma-specific onsite incentive items (i.e. physical items/swag). This also includes management of the Team Yellow (platelet and plasma) onsite incentive calendar, collaboration with the all-donor promo physical item incentive team, and Team Yellow program managers to ensure promotional effectiveness.
• Continually reviews and optimizes audience segment identification, identifying areas of opportunity and reporting on results of recent campaigns. Analyzes donor bases at new sites or sites that are changing to inform and execute direct marketing campaigns that effectively meet growth or other targets.
• In collaboration with the Fixed Site Marketing Program Manager, maintains suite of educational materials at…