Visual Communications Associate, Signage

Wayfair’s Physical Retail team is seeking a Visual Communications Signage Associate to support the signage function within the Visual Communications team. The Visual Communications Signage Associate will work across the Visual Team and other cross-functional partners (e.g., Merchandising, Creative, Print Production, Project Management, Field Enablement) to support the creation & implementation of our Stores’ signage programs, standards, and field communication across our brands.

This role will support our current signage content and operational procedures including brief and project management, internal tool management, and writing brand-right content for our signage programs for the Field. The Signage Associate has cross-functional responsibility, supporting processes for store expansion and new standards. As the physical retail portfolio grows, scope of work may vary to accommodate adapting business needs.

This role is based in the Boston metro and reports to the Visual Communications Signage Manager. Frequent weekly travel to the Norton MA and Taunton MA Retail Labs (as needed), local stores (as needed), and nationally to support new store openings (as needed). National travel for seasonal Floorsets or new store openings will be planned in advance to make travel accommodations.

Work from home options are available when travel is not required and it follows the current Wayfair hybrid work policy (currently on Fridays).

• Gather content and write signage briefs, and ensure all signage requests adhere to our signage strategy and brand standards. Support brief needs for Creative and production development, facilitating projects from conception to launch.
• Conduct signage content artwork reviews ensuring creative artwork and production specifications are met from signage briefs needs. Work with cross-functional partners to ensure signage outputs fulfill brief requirements.
• Project manage signage milestones, including brief, artwork review and field communications to ensure project deadlines are met utilizing our calendars, and Airtable tasks. Assist with signage calendars as needed.
• Support physical retail signage requests by writing signage briefs for Creative and Production development, facilitating projects from conception to launch.
• Lead our New Store Opening signage briefs, artwork review, special projects, training and field communications.
• Support go-to-market signage briefs, artwork review and field communication for quarterly seasonal floorsets.
• Gather and write visual field communication including SOP’s, directive updates, training materials, signage standards, and weekly communication updates across print and digital signage kits.
• Partner with Visual Comms. Content & Design teams for content alignment, production support, voice and brand guidelines for each type of visual communication to ensure that direction is easy to understand, efficient to execute and fun to read for the associate.
• Manage our internal signage libraries, tool refinements, and overall template and content maintenance. Support internal library transitions to new platforms as we scale. Ideate and evolve tools as needed.
• Execute signage field photo reviews leaving actionable feedback for Store Visual teams on signage on-site execution.
• Conduct new store opening signage trainings
• Challenge existing workflows with new innovative ideas.
• Own weekly touchpoints with Visual teams to support signage workflows.
• Socialize in-store signage programs building awareness and exposure of new signage processes and assets to cross-functional partners.
• Support in-store seasonal floorsets, site surveys, and new store openings as needed.
• Research new opportunities, data, and consumer insights to evolve the approach to in-store…