Senior Manager, Digital Commerce

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

Position Summary:

We are seeking a commercially focused, analytically sharp, and strategically driven Senior Manager of Digital Commerce to lead the performance andgrowth of e.l.f. Cosmetics’ North America digital commerce ecosystem. Reporting directly to the Director, Digital Commerce, North America, this role is a critical leader in shaping and translating the team's commercial strategy into measurable results across DTCchannels — including , the e.l.f. mobile app, social commerce, and emerging digital commerce platforms.

The Senior Manager will play a pivotal role in driving digital commerce performance,overseeing merchandising and promotional execution, leading forecasting processes, and directing cross-functional collaboration to ensure seamless go-to-market delivery. Theideal candidate is a digitally native leader who thrives in fast-paced, hyper-connected environments and brings a proactive, data-first mindset to scale our digital business.

• Lead the identification and execution of opportunities to accelerate sales performance through advanced analysis of promotional effectiveness and operational efficiencies.
• Own the optimization of AOV, conversion rate, and customer lifetime value initiatives, measuring the impact of tests, campaigns, and product changes against defined benchmarks and driving actionable next steps.
• Drive the development of commercial frameworks used to forecast revenue and profitability across current and emerging digital channels.
• Partner with the Director to deliver performance-driven recommendations for executive leadership, ensuring data is packaged clearly, compellingly, and with strategic foresight.

• Collaborate with and guide the merchandising team in executing product assortment, placement, and promotional strategies rooted in performance analytics across DTC channels.
• Oversee the development and maintenance of promotional calendars that balance revenue targets with profitability goals, coordinating closely with brand and marketing teams to ensure flawless execution.
• Leverage product performance data to generate high-level insights that dictate inventory planning and product development decisions across channels.
• Drive frictionless go-to-market execution for new launches and key promotional moments, anticipating roadblocks and implementing solutions.
• Spearhead the implementation of assortment strategies and service enhancements that contribute to a highly differentiated selling proposition for digital commerce.

• Analyze customer acquisition and retention data to define and drive strategy development in partnership with paid media and loyalty teams.
• Oversee the monitoring and reporting of subscription program performance, tracking enrollment trends and cancellation rates, and architecting strategies that significantly improve subscriber retention.
• Champion data-driven customer acquisition and retention initiatives in collaboration with user journey, growth, and marketing teams.

• Serve as a strategic leader and key connector across digital commerce, finance, operations/supply chain, and marketing teams to drive integrated planning and execution.
• Partner with the Digital Experience team to ensure commercial…