Assistant Vice President, Marketing & Communication

Overview

Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state’s most vulnerable and underserved residents.

Founded in 1999, we’ve grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women’s health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We’re looking for talented, motivated individuals to join our growing team. Whether you’re a medical provider, administrator, or operations professional, there’s a career here for you. Join us in making a real difference in the health of our community.

Essen Health Care is a growing, PE-backed, mission-driven organization at the intersection of value-based care, complex care management, and community health — with operations across NY, NJ, MA, PA, OH, and TX and vision to expand beyond. Within the Essen Health Care ecosystem is Intention Health Care is a home-based primary care and care management MSO, and Essen Clinical Partners, a full-service medical group staffing nursing homes across metro NYC.

We are seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention and Essen Clinical Partners — its identity, positioning, and presence across all channels and audiences. This senior leader will have end-to-end responsibility for the marketing function across both divisions, requiring both strategic vision and a genuine willingness to execute.

Brand Strategy & Identity

• Own the brand strategy for Intention Health Care and Essen Clinical Partners — narrative, visual identity, and positioning within the Essen ecosystem — and maintain standards across all internal and external touchpoints.
• Lead integrated marketing plans covering advertising, social media, events, earned media, and digital presence for both Intention Health Care and Essen Clinical Partners; coordinate communications for program launches, partnerships, and milestones across both divisions.

Team Leadership & Budget Management

• Recruit, manage, and develop marketing staff (excluding sales and account personnel) supporting both Intention Health Care and Essen Clinical Partners; own the full marketing budget across advertising, sponsor ships, social, and PR for both divisions — with direct accountability for consumer advertising outcomes.

Analytics & Performance Management

• Define and maintain a marketing performance framework — the right KPIs across channels, audiences, and programs — and use data to continuously evaluate and optimize resource deployment.
• Source and apply market, competitive, and consumer data to sharpen strategy; translate findings into clear, actionable recommendations for senior leadership.

Thought Leadership & Industry Presence

• Identify and pursue speaking engagements, conference presentations, CME development, publications, and other opportunities to elevate Intention's credibility in value-based and complex care.
• Build and maintain relationships with industry media, trade publications, and key opinion leaders.

Collateral, Content & Digital

• Own all marketing collateral — patient and provider-facing materials, sales assets, one-pagers, and presentations — ensuring everything is current, compliant, and on-brand.
• Own the Intention Health Care and Essen Clinical Partner websites and all digital properties: strategy, content, UX, and ongoing performance.

Cross-Functio…