Growth Marketing Lead
Northern, Floyd County, Kentucky, USA
Listed on 2026-09-16
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Marketing / Advertising / PR
Digital Marketing, SEO, Social Media Marketing, Marketing Strategy
Growth Remote (US / EU) Full-time $110K – $150K + equity
Posted March 10, 2026
About the roleWe're looking for a Growth Marketing Lead to own the full growth funnel — from acquiring new founders to activating them to making them successful long-term users.
This is a hybrid role: part strategist, part executor. You'll set the growth strategy, but you'll also write the blog posts, launch the campaigns, analyze the data, and iterate. We're too small for a strategy only hire — you need to get your hands dirty.
Get Launch Day grows primarily through content, SEO, community, and product-led growth. We spend very little on paid ads. If you love building organic growth engines, this role is for you.
What you'll doOwn the entire growth funnel: acquisition, activation, retention, and revenue
Build and execute content strategy — blog, newsletter, social, community
Drive SEO growth through programmatic and editorial content
Design and run product-led growth experiments (onboarding, activation, referrals)
Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments
Analyze funnel data and find the biggest leverage points
Build and grow the Get Launch Day community (Twitter, Discord, newsletter)
Create launch campaigns for new features and product updates
What we're looking for4+ years in growth, digital marketing, or demand generation for SaaS
Proven track record growing a B2B or B2C SaaS product
Deep understanding of content marketing and SEO
Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, Post Hog)
Strong writing skills — you can write a compelling blog post or landing page
Experience with product-led growth mechanics (onboarding, activation loops)
Founder mindset — you think about growth holistically, not just campaigns
Nice to havePrevious startup experience (founder, early-stage growth hire)
Experience marketing to founders or indie hackers
Community building experience (Slack, Discord, newsletter with 5K+ subscribers)
Basic design skills (can create simple graphics and social images)
Public speaking or podcast experience
Google Analytics Post Hog Ahrefs Webflow (for landing pages) Notion Linear
Work from anywhere worldwide.
Flexible hours
Output over hours logged.
$2K home office
Set up your ideal workspace.
Meaningful equity
Ownership from day one.
$1.5K learning
Courses, books, conferences.
Full health coverage
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