Ecommerce Marketing Specialist

$30–$34/hour | Full-time (40 hours/week) | Must live in the San Diego area

[In-person work 2-4x per month, otherwise work-from-home/remote]

Innovation Ethos creates and operates its own consumer product brands and helps other product companies develop, launch, and grow theirs. Our work spans the full product lifecycle, from invention, design, and manufacturing to the websites, marketplaces, and marketing that bring products to customers.

At every stage, we care about thoughtful execution, close attention to detail, and results we’re proud to stand behind.

We’re looking for an Ecommerce Marketing Specialist to work directly with the owner across our in-house brands and client accounts. You’ll have real responsibility from the start and the chance to combine creative work with analytical thinking across many areas of ecommerce marketing. This is a good fit for someone who likes to learn, experiment, improve what is already working, and see the results of their work.

This is a varied, hands-on position rather than a narrowly defined single-channel role. Depending on the day, you might improve an ecommerce product page, plan an organic social campaign, capture and edit video, launch and analyze paid ads, research Amazon keywords, or investigate a new partnership or market opportunity.

You don’t need to arrive as an expert in every area. We’ll start with your existing strengths and help you build skills and take on responsibility in additional areas, including:

• Build and enhance ecommerce websites and social commerce channels, improving page layouts, product content, merchandising, and conversion performance
• Plan, create, and publish organic social media content while supporting audience engagement, collaborations, and affiliate relationships
• Develop paid social ad campaigns from concept through execution, including content planning, photography and videography, visual editing, copywriting, and ongoing testing and performance monitoring
• Use website, advertising, marketplace, and social media analytics to identify meaningful trends and recommend practical next steps
• Manage and optimize Amazon advertising and marketplace content through keyword research, listing updates, bid adjustments, and performance analysis
• Research and test growth opportunities involving additional marketing platforms, sales channels, and geographic markets
• Research customers and markets to identify product line extensions, unmet needs, and potential new product concepts
• Bring this mix of skills to both our in-house brands and client work, adapting to different products, customers, and business goals

As your skills grow, the role will expand to include more responsibility for marketing strategy, budgets, channel priorities, testing plans, and client recommendations.

• Located within reasonable commuting distance of San Diego and available for in-person work approximately two to four times per month
• Bachelor’s degree in marketing, business, communications, or a related field
• Candidates with another degree and relevant marketing experience will also be considered
• Demonstrated interest and practical experience in at least one area of digital marketing, ecommerce, content creation, advertising, social media, or analytics
• Relevant experience may come from employment, internships, freelance work, coursework, student organizations, entrepreneurial activities, or personal projects
• Strong written and verbal communication skills, including the ability to write clear, audience-appropriate marketing content in each brand’s voice
• Attention to detail and sound judgment, with a commitment to producing and refining written and visual work to a consistently high standard
• Comfort interpreting performance…