Vice President, Global Wealth Marketing

Job Title: Vice President, Global Wealth Marketing

Department: Global Marketing

Reports To: Executive Vice President, Chief Marketing Officer

FLSA Code: Exempt

Estimated Salary: $175,000 - $200,000

About Cohen & Steers:

Cohen & Steers is a leading global investment manager specializing in real assets and alternative income, including listed and private real estate, infrastructure, natural resource equities, preferred securities and other income solutions. Founded in 1986 and headquartered in New York City, the firm has 400+ employees across New York, London, Hong Kong, Tokyo, Dublin and Singapore and serves institutional, wealth and individual investors around the world.

Cohen & Steers was listed on the New York Stock Exchange in 2004 under the ticker CNS, has approximately $100 billion in assets under management and is committed to an inclusive culture, valuing diversity in support of our people and clients.

Job Summary:

Reporting to the Chief Marketing Officer and based in New York, the Vice President, Global Wealth Marketing will partner with Sales and other business leaders to shape and advance the growth agenda for Cohen & Steers’ global wealth business. This leader will bring an independent marketing perspective to the business, combining audience insight, market intelligence and campaign performance data with the client and relationship intelligence of Sales.

Working in partnership with global Sales leaders, the role will shape how Cohen & Steers earns attention, advances consideration, drives product adoption and deepens client relationships.

The remit includes wirehouses, broker-dealers, RIAs, private banks, platforms, home offices, financial advisors, family offices and retirement advisors. The role is New York-based and globally accountable, leading and developing junior marketing team members while mobilizing shared expertise across Marketing, Product, Investments, Data, Operations and Compliance.

This role will be in-office four workdays per week with flexibility to work remotely one workday per week, subject to manager approval.

• Co-create the global wealth growth agenda with Sales leaders, translating business priorities into clear choices across audiences, markets, client journeys, channels and investment.
• Build and continually refresh a fact-based view of wealth audiences, priority firms, advisor segments, buying and influence dynamics, needs, behaviors, barriers and competitive alternatives.
• Design and execute integrated marketing programs that move target audiences from awareness to consideration, product adoption and deeper relationships.
• Apply CRM data, marketing automation, personalization, testing and behavioral signals to improve campaign relevance, conversion and client experience.
• Partner with Sales and business leaders, while bringing an independent perspective, to identify the issues, questions and market developments most relevant to wealth audiences.
• Lead centralized activation through shared Marketing specialists, establishing clear briefs, priorities, outcomes and measures of success while adapting programs to regional market needs.
• Lead and develop marketing team members; manage the Wealth marketing budget, agencies and resources; and ensure regulatory, compliance and brand standards are met.
• Define and own a scorecard connecting audience growth and progression to qualified opportunities, adoption, retention, expansion and return on investment.

• 10+ years of progressive B2B, B2B2C, segment, channel or growth-marketing experience in asset management, wealth management or another intermediary-led financial-services or fintech environment.
• Deep knowledge of the financial-advisor and intermediary ecosystem, including…