Head of Growth Marketing REMOTE

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane
, and we’re building the Intelligent Control Plane
—a new platform layer that makes infrastructure programmable, autonomous, and composable
.
Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents
. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.
Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries
. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide
. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital
, and we’ve raised $69M to date. Learn more at upbound.io
.
We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack.

This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.
What you will own

• Full-funnel growth for the Upbound commercial platform, with Crossplane and Model plane driving open source top of the funnel.
• The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
• Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets
• Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting.
• Conversion, organic search, and AI answer visibility across upbound.io, and model plane.ai
• The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization.
• Build and manage a growth team built over several quarters across
• Manage and maintain relationships and efficiencies with agencies, and vendors.

• Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place.
• Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets.
• Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks.
• Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis.
• Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately.
• Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first.

• Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
• Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut.
• Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself.
• Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not.
• Are fluent in analytics. You can size an opportunity, design a test, and defend a number in…