E-Commerce Operations Manager, DTC

• Work Experience 3-5 years of related experience
• Remote Job

This is a remote position.

E-Commerce Operations Manager, DTC

DTC / eCommerce Background Required
· Direct-Response Experience a Plus

Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on six core values:
Freedom, Love, Team, Growth, Excellence, and Courage. We are currently migrating from a legacy custom-development tech stack onto Ultra Cart and consolidating multiple legacy domains and brands into a single Living Well Nutraceuticals presence.

This is a hands-on execution role and the company-wide expert on running marketing and product execution  will not manage people. You will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work, across both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production).

You will partner closely with the CMO, creative leads, copywriters, agency partners, and the Customer Success and Tech teams to keep work shipping on a predictable cadence. You will have the authority to hold a launch that is not ready, reprioritize the testing backlog, and elevate blockers or vendor underperformance directly to the COO. This is a full-time, exempt individual contributor position reporting to the COO.

Act as the central coordination point between Marketing, Product, Tech, and Customer Success

Build and maintain project plans, timelines, and dependencies across all initiatives

Build workflows, SOPs, and execution processes that reduce friction and increase throughput

Identify bottlenecks early and drive resolution before they impact delivery

Drive end-to-end execution of campaigns, launches, and promotional initiatives, including landing pages, offers, and funnel updates

Drive execution of email and SMS programs, lifecycle automations, and retention workflows, and coordinate the creative and copy production behind them

Ensure backend platforms (Klaviyo, Maropost, or equivalent) operate cleanly and stay aligned with frontend campaigns

Manage a backlog of CRO tests across landing pages, offers, and checkout flows, ensuring each is properly scoped, quality checked, and launched on time

Support continuous optimization of DTC funnels and customer journeys tied to conversion, AOV, LTV, and revenue

Support HBI’s migration of legacy domains (e.g., ) into our unified Living Well Nutraceuticals presence on Ultra Cart

Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech

Ensure clean QA and go-live processes for new product initiatives and migrated assets

Own coordination of HBI’s marketing agency and vendor relationships, keeping engagements scoped, on track, and moving

Scope engagements up front, defining deliverables, expectations, timelines, and success measures before work begins

Hold agencies and vendors accountable to their statements of work, tracking deliverables against spend and surfacing underperformance early

Partner with Business Operations on scopes, agreements, and renewals, and with the CMO to ensure external partners deliver against the direction they are given

Campaigns, lifecycle programs, tests, and launches ship on time and on spec consistently

The…