Content and Communications Manager Content and Communications Manager HData Remote · United Sta

Content and Communications Manager

HData Remote
· United States 10 months ago

HData combines centralized data, powerful AI, and purpose-built features to enhance regulatory intelligence for energy professionals. As the system of action for utilities, regulators, advocates, and service providers across the energy sector, HData helps modernize regulatory information processes, reduce the time-intensive burdens of regulatory workflows, and accelerate action with comprehensive regulatory insights. By using technology to reduce manual, burdensome tasks for regulatory professionals, HData supports the energy industry in moving toward greater efficiency, consistency, and transparency in regulatory data and decision-making.

We are a venture-backed Techstars company with investment from firms including Buoyant Ventures, Hyde Park Venture Partners, and Firebrand Ventures. We have 200 customers including large utilities such asNextEra Energy, PG&E, and Southern Company, as well as state regulatory commissions, energy tech companies and policy advocates.

We are seeking a strategic and outcome-oriented Content and Communications Manager to lead marketing initiatives and content development across multiple channels. This role combines content strategy with execution, focusing on engaging our target audience through compelling thought leadership and product education. In this role, you’ll be responsible for communicating effectively with prospects and customers at all stages of the customer journey.

This role will work collaboratively across marketing, sales, customer success and product teams. It is a fit for those with a proven track record of contributing high-quality work from ideation through execution. You will thrive if you are proactive, approach your work with ownership and autonomy, and enjoy thinking critically about energy topics and questions.

• Develop and execute a comprehensive content marketing strategy to educate customers and prospects, and to generate demand

• Create high-quality, engaging content including guides, case studies, product education articles and product videos

• Collaborate with subject matter experts to translate complex concepts into accessible content

• Maintain editorial calendars and content workflows to ensure consistent publishing across website, email and social media

• Lead content strategy and execution for new product launches and feature releases

• Create launch materials including product announcements and customer-facing collateral, slides, videos and Knowledge Base articles

• Collaborate with customer success and sales teams to identify content gaps and opportunities

• Develop and execute email marketing campaigns that educate and nurture prospects

• Own monthly email newsletter to customers, prospects and broader HData ecosystem

• Refine and optimize campaigns to drive consistent awareness and engagement

• Develop and implement social media strategies for Linked In and You Tube

• Own the social media calendar and execution of content

• Monitor social media conversations and engage with followers and industry discussions

• Identify trending topics and opportunities for timely, relevant content

• Develop webinar strategies that align with marketing and sales objectives

• Plan and coordinate webinar topics, speakers, and promotional campaigns

• Collaborate with subject matter experts to develop engaging webinar content

• Manage follow-up campaigns to capture interest from webinar attendees

• Identify and pursue speaking opportunities at industry conferences and events

• Develop award submission strategies and coordinate application processes

• Build relationships with industry publications, journalists, and influencers

• Position company executives as thought leaders through strategic content placement

• Own and pursue earned media coverage for major news and announcements

• 7+ years of experience in B2B marketing for software solutions

• Energy industry experience and knowledge of the regulated energy landscape

• Exceptional writing and editing skills with portfolio of published work that demonstrates ability to develop high-value content

• Experience leveraging AI for content creation and optimization where value is added and efficiency is increased

• Proven ability to learn software products and communicate…