Vice President, Marketing - Stadiums

THE ROLE:

Vice President, Marketing
- Stadiums

LOCATION:

Remote - USA

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow.

The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

The Vice President, Marketing
- Stadiums owns revenue-focused marketing strategy for the stadium venues within their portfolio, spanning ticket sales, premium seating and experiences, private events, hospitality, merchandise, and other revenue-generating lines of business. The role sets the standards, strategy, and performance expectations that venue-level Marketing teams execute locally, with scope covering digital and traditional marketing strategy, external communications strategy, creative direction, and partner integration - all in service of high-level portfolio performance and consistent alignment to Legends Global Marketing Network standards of excellence.

This position reports to the SVP, Venue Marketing, and serves as the senior marketing leader for the venues in their portfolio, directing and coaching venue-level marketing leaders toward consistent, revenue-driving execution, developing talent, and serving as the escalation point for complex promoter, client, and cross‑functional matters. Responsibilities may shift dynamically through technology and AI integrations.

• Elevate marketing performance across the portfolio through best-practice sharing, skill development, and mentorship of venue marketing teams - with revenue growth as the measure of success.
• Provide KPIs, benchmarks, and quarterly business performance reviews to venue leadership that translate key metrics directly into revenue‑focused growth priorities.
• Tailor strategic marketing support by venue type, market, contract type, and event genre to maximize local revenue performance.
• Connect venue teams to Home Office specialists in premium seating, private events, and hospitality to build revenue‑generating campaigns across non-ticketed lines of business.
• Provide budget planning templates, benchmark spend guidance, and vendor proposal/contract auditing support to drive the strongest possible return on marketing investment.
• Evaluate, pilot, and champion emerging marketing technologies and AI driven tools to enhance venue team capabilities, improved operational efficiencies, and unlock new revenue opportunities.
• Build and maintain operational and technical playbooks that give venue teams repeatable, revenue‑focused frameworks to scale revenue‑driving efficiency across the network.
• Own national promoter marketing relationships, monitoring and escalating priorities to protect revenue and the relationship.
• Direct tour‑wide marketing strategy and activations, measuring performance across venues to drive ticket sales from one tour stop to the next.
• Provide benchmark ticket sales pacing data and self‑service marketing intelligence tools and dashboards that enable venue teams to make data‑informed, revenue‑driving decisions.
• Provide onboarding, documentation, and self‑service learning resources to drive tool adoption and consistent,…