Senior Manager, Healthcare & Ecosystem Partner Marketing Remote

Remote - United States

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We're looking for a strategic, commercially minded marketing leader to build and own Oura's healthcare and ecosystem partner marketing strategy — the go-to-market motion that turns our partnerships into reach, adoption, and commercial impact. Product Marketing owns positioning and go-to-market for Oura's own healthcare products. This role owns the partner side: the joint campaigns, co-marketing programs, and channel activations that bring those products to market with and through partners.

Specifically, you'll own go-to-market for our healthcare partnerships — Oura's third-party clinical and care integrations — and own partner marketing across our ecosystem partnerships, using partner audiences, industry moments, and joint channels to drive the adoption behaviors that matter. This is a highly visible role at the intersection of Healthcare Commercial, Partnerships, Brand, and Product Marketing. You won't own product positioning or integrated marketing development.

You will own whether our partnerships actually show up in market and deliver. This role is ideal for someone who thrives in ambiguity, brings strong business judgment in a regulated category, and can operate as a strategic connector across teams, partners, and functions.

• Own go-to-market for Oura's healthcare partnerships — our portfolio of third-party clinical and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign strategy, owned-channel activation, launch sequencing, and partner-facing enablement.
• Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner-owned channels.
• Build the go-to-market motion that scales as the healthcare partner roster grows — including how new integrations get launched, supported, and measured without a bespoke effort each time.
• Partner with Commercial and Partnerships to align GTM priorities to revenue goals and partner-level opportunity, and to sequence launches against the highest-value segments.
• Ecosystem Partner Marketing
• Own partner-side campaigns that drive awareness and adoption across Oura's ecosystem partnerships.
• Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reach.
• Drive the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels Oura can't buy.
• Identify which partners, moments, and channels unlock meaningful reach, and build a clear point of view on where to invest.
• Tier 1 Strategic Partner Co-Marketing
• Own co-marketing and adoption strategy for Oura's largest and most strategic direct-to-consumer healthcare partners, where the shared goal is reaching and activating end consumers rather than contracting through a plan sponsor.
• Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand,…