Associate Director – Social Media

• Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
• Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders
• Deliver social content that is clear, engaging, compliant, timely, on-brand, and measurable
• Use social performance reporting, listening insights, and platform trends to optimize content and improve engagement
• Inform future social media strategy using performance and audience insights
• Lead, coach, and develop a team of social media strategists
• Set clear priorities and strengthen strategic capability and accountability
• Guide social media governance, workflows, stakeholder education, and team routines
• Improve quality, speed, consistency, and accountability of social programs
• Travel occasionally to Humana offices for training or meetings

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent professional experience
• 8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related marketing communications roles
• 2+ years of experience leading associates, managing direct reports, or directing cross-functional social media or content work streams
• Experience developing social media strategies, content calendars, campaign plans, channel recommendations, or governance standards for multi-channel programs
• Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes
• Preferred: experience leading social media strategy within an in-house agency, health care company, insurance company, or other regulated industry
• Preferred: experience developing social content for enterprise brand, customer lifecycle marketing, or integrated campaign programs
• Preferred: experience with social media management, publishing, workflow, analytics, or approval platforms such as Sprinklr, Workfront, Aprimo, or similar tools
• Preferred: experience applying GenAI, automation, or scalable content models
• Preferred: experience presenting social strategy, editorial recommendations, risk considerations, and performance insights to senior leaders and cross-functional stakeholders
• Minimum 25 Mbps download and 10 Mbps upload internet service for home or hybrid home/office employees
• Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

Demonstrates expertise in leading social media strategy and content planning, utilizing analytics and audience insights to optimize engagement and performance. Proven ability to manage and develop teams while ensuring compliance and alignment with brand standards.

• Social Media Strategy
• Content Calendar Development
• Team Leadership
• Social Media Analytics
• Governance Standards

• Digital Marketing
• Content Strategy
• Brand Communications
• Public Relations
• Campaign Planning
• Audience Insights
• Performance Data Analysis
• Social Listening
• Content Optimization
• Multi-Channel Programs

• Coaching
• Strategic Thinking
• Collaboration
• Communication
• Accountability

• Health Care
• Insurance
• Regulated Industry
• Enterprise Brand
• Customer Lifecycle Marketing

• Sprinklr
• Workfront
• Aprimo
• Social Media Management Platforms
• Analytics Tools