Remote Growth Marketing Manager: Healthcare Providers

Position Summary

The Growth Marketing Manager is responsible for building and executing marketing programs that grow Data Spring’s visibility, credibility, and engagement in the provider market, focused on the clinician and profile manager administrator subsegment. This role turns growth marketing strategy into targeted, audience-driven programs that create awareness, build trust, and deliver measurable business impact.

Position Summary

The Growth Marketing Manager is responsible for building and executing marketing programs that grow Data Spring’s visibility, credibility, and engagement in the provider market, focused on the clinician and profile manager administrator subsegment. This role turns growth marketing strategy into targeted, audience-driven programs that create awareness, build trust, and deliver measurable business impact.

A key focus of this role is expanding Data Spring’s presence with clinician, provider, and health system audiences. The Growth Marketing Manager brings the market perspective into marketing planning, identifies where Data Spring can show up with greater relevance to clinicians and their professional profile manager administrators, and builds the programs that connect audience needs to the value Data Spring delivers across the healthcare ecosystem.

This is a highly collaborative role that works across marketing, sales, and product teams to translate strategy into execution.

The Growth Marketing Manager is a full-time, remote, exempt position and reports to the Director, Growth Marketing.

Specific Responsibilities

Strategy & Program Development

• Build annual and quarterly marketing plans that raise Data Spring’s visibility in priority clinician and profile manager administration market segments.
• Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities.
• Identify the segments, channels, and moments where Data Spring can create the greatest market impact by recruiting, reactivating, and sustaining engagement with clinicians, practitioners, and profile manager administrators.
• Design programs that carry audiences from awareness through education, engagement, and action.

• Grow Data Spring’s presence with clinician, provider, health system, and other healthcare audiences that reach clinicians, practitioners and profile manager administrators.
• Develop education and market-facing programs that make Data Spring’s value clear, relevant, and easy to act on.
• Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market.
• Establish repeatable engagement models that sustain visibility and trust over time.

• Lead end-to-end execution of field activations, including campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives.
• Coordinate work streams across channels and keep programs on scope, on schedule, and on budget.
• Ensure programs are fully integrated into broader growth campaigns and consistent with brand and messaging standards.
• Build the project plans, timelines, and briefs that keep cross-functional partners aligned and accountable.

• Work with Product Marketing to translate Data Spring’s value proposition into messaging that resonates with target audiences.
• Partner with Marketing Communications and Brand & Web on content, campaign assets, and digital experiences.
• Align with Sales, Product, Customer Success, Partnerships, and Analytics on targeting, engagement, and follow-up.
• Bring market and audience insight back into planning to sharpen segmentation, messaging, and future campaigns.

• Set clear goals, KPIs, and success…