Sr. Branding and Marketing Manager

Overview

TISTA is looking for a Senior Brand and Marketing Manager to manage how TISTA looks and sounds in the market — to federal customers, to industry partners, and to everyone who encounters the company before they ever meet an employee.

At TISTA, you’ll do meaningful, mission‑driven work that improves lives alongside teammates you trust and leaders who are transparent and supportive. We invest in your learning and internal mobility so you can build a career that keeps advancing. We’re proud to serve and hire Veterans, and we put people first in everything we do.

TISTA associates enjoy above Industry Healthcare Benefits, Remote Working Options, Paid Time Off, Training/Certification opportunities, Healthcare Savings Account & Flexible Savings Account, Paid Life Insurance, Short-term & Long-term Disability, 401K Match, Tuition Reimbursement, Employee Assistance Program, Paid Holidays, Military Leave, and much more!

• Establish TISTA’s visual identity and branding standards and maintain them as the single authority on how the brand is applied.
• Ensure TISTA branding is streamlined and consistent through all communication channels and platforms.
• Develop the marketing communications toolkit templates, brand guidelines, and best practices so other teams can produce on‑brand work.

• Establish marketing communications strategy for TISTA’s brand and market-facing campaigns, ensuring consistent messaging to external stakeholders and alignment with the enterprise communications plan.
• Create and manage all marketing materials and collateral, on brand and on deadline.
• Prepare promotional material to support events trade shows, conferences, and industry gatherings including booth presence.
• Implement campaigns and track their effectiveness, making course corrections as required.
• Lead the planning and implementation of brand‑related PR initiatives and reputation management, in coordination with the Communications Manager.
• Develop, support, research, and create content across TISTA’s website and digital platforms as well as across other industry platforms (Linked In, You Tube, Orange Slices and others).

• Create, design, draft, and edit written and visual deliverables, and provide quality assurance on all deliverables.
• Produce executive‑level presentations and memoranda, including the graphics and narrative that carry them.

• Create and maintain Marketing Communications Standard Operating Procedures.
• Build, maintain, and manage the marketing communications library briefings, promotional material, website and imagery assets across TISTA’s SharePoint sites.

• Solicit communications and marketing input from stakeholders across technical and business disciplines vertically and horizontally, from program managers to executive leadership and translate it into common, plain messaging.
• Work with program managers to draft messaging and presentations for their programs.
• Attend meetings with stakeholders to find creative solutions to complex problems; research and create the content that results.
• Engage other internal teams communications, quality, strategic to gain required approval on content and accuracy.
• Maintain the marketing communications components of the enterprise communications plan, and complete projects in coordination with the Communications Manager and all interested parties.

• Developed and executed collaborative company Marketing and Branding Plan.
• A documented brand standard and a working toolkit that other teams actually use.
• Develop schedules for events, work with stakeholders,…