Marketing Manager Balance in Boston, MA

Marketing Manager, Global Flagship Retail

Location:

Boston, Massachusetts Headquarters – New Balance

Work Arrangement:
Hybrid

Employment Type:

Full Time

Department:
Marketing

Salary: $122,100 – $157,500 – $192,900 annually

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Global Flagship Retail Marketing Manager is responsible for planning and executing marketing strategies specific to the flagship retail stores, that drive brand affinity, sales and engage the target consumer.

This role is responsible for development of all retail marketing briefs inclusive of store openings, seasonal refreshes, brand storytelling and athlete activations. This role will work with external and internal creative agency partners to execute the creative brief. They will work with internal cross functional teams (VM, Global Marketing and Product Design) to build the content for all creative briefs to reflect a best-in-class execution for the New Balance brand.

This role will be responsible for working with global visual merchandising, global marketing and the Go-to-Market team to integrate flagship content needs into the Go-to-Market process.

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship storytelling reflects best-in-class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines and best practices are adhered to across all consumer-facing content and creative executions.
• Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights and analytics.
• Budget management.

• 5–8 years’ experience in retail marketing, with 3+ years of retail and visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include a prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
• Self‑motivated with the ability to work independently and willing to take a hands‑on approach and help the team to drive success.
• Ability to effectively communicate and collaborate with multiple stakeholders.
• Strong time management and organization to prioritize multiple projects at once.
• Strong creative skills.
• Champion of the brand and the consumer always.
• Proficiency in Keynote and Microsoft Office Suite.
• Travel required.

For decades we have fostered a unique culture founded on our values with a particular focus on in‑person teamwork and collaboration. Our North American hybrid model encourages rich in‑person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations.

To continue our focus on hybrid work, we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance…