Marketing Strategist

Overview

About This Role

100% Remote

This internal- and external-facing position focuses on optimizing, recommending, and executingmarketingstrategieswith a primary goal andobjectiveof driving awareness, increasing growth, and meeting businessobjectivesfor Acadia and its brands. To achieve success, the Marketing Strategistrole excels at collaborating withthemarketing teamandleadership,and facility staffand leadershiptoensure that all facility-level and service-linemarketing initiatives andstrategiesare effectively and efficiently delivered. This isaccomplishedbymaintainingstrong relationships,exceeding facility expectations, providingappropriaterecommendations, and developing andoptimizingmarketing strategies at the facility and service line level.

Additionally,this role requires the application of facility-levelmarketingtasks and projectinsights to the broader service line,resulting in scaled solutions and greater value. Marketing projects and tasks include but are not limited to, understanding, communicating, and recommendingoptimizationson variousmarketing strategies,digital and traditional marketing strategy implementation, and much more. Expectation management, strong verbal and written communication, reliability, and the ability to understand and present complex strategies are essential for this position.

Our Mission

At Acadia, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

What you’ll do…

• Optimize existing marketing strategies at a facility and service-line level.

• Develop andoptimizingnew marketing strategies ata facility and service-line level.

• Consistently provide marketing recommendations that align with facility and service-line goals.

• Develop and execute comprehensive marketing campaigns that align with facility and service-linegoals.

• Create recommendations and solutions,meet timelines, and communicate effectively.

• Effectively communicate & coordinate on a variety of tasks and projects with all audiences.

• Execute internal and externalmarketingtasks to achieveservice-linegoals.

• Provide internal and externalupdates, guidance, andtrainingson all marketing efforts.

• Continuously strive for quality improvement byidentifyingand understanding issues and opportunities.

• Collaborate on all digital marketing initiatives andpivot quickly, prioritize, and manage multiple priorities.

OTHER FUNCTIONS:

• Facilitatestafftraining onall ofthe above and more.
• Oversee internal processes and/or focus areasforappropriate facilities and serviceline.

LICENSES/DESIGNATIONS/

CERTIFICATIONS:

REQUIRED: N/A PREFERRED:

SUPERVISORY REQUIREMENTS:

• N/A

WORK CONDITIONS/

HOURS:

Normal hours are 8 a.m. – 5 p.m., Monday – Friday.

However, schedules may varyin accordance withbusinessnecessity.

This role requires availabilityoutsideofnormal business hours.

Typical office working conditions.

What you'll bring...

Minimum

• Bachelor’s Degree in marketingor related field.

• 3+ years of experience in a marketing coordinator, account management, or customer service type role.

• 3+ years of experience working with or speaking to complex data analysis and strategy optimization.

• 3+ years of experience with marketing strategy creation and execution.

• 3+ years of experience in traditional or…