Marketing Manager, GTM

At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world?

If so, we would love to hear from you!

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are:
Brave. Honest. Focused.

Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.

We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

The Marketing Manager, Employer Solutions Go to Market (GTM) plays a critical and hands-on role in executing B2B and B2B2C marketing initiatives for the University’s Employer Alliances and Employer Solutions segments. With a focus on brand, communications and content, the individual helps guide the development of integrated content across traditional and digital channels.

Additionally, the Marketing Manager, Employer Solutions GTM manages ongoing requests from cross-functional teams and stakeholders while ensuring seamless execution of marketing strategies. Working closely with cross-functional leadership and marketing teams, the Marketing Manager, Employer Solutions GTM translates business initiatives into actionable marketing requirements, including developing creative briefs and project plans, overseeing and directly executing implementation, and serving as a liaison among cross-functional stakeholders.

The individual also focuses on identifying and resolving execution issues, optimizing performance, and ensuring go-to-market plans meet or exceed KPIs, generate and convert demand, and drive revenue and enrollment growth.

1. Execute integrated marketing and content strategies to enhance brand positioning and drive audience engagement.

2. Manage the creation, edit, and optimize high-quality content, including blog posts, case studies, social media posts, and sales enablement materials

3. Provide strategic support to sales and client services, fostering effective stakeholder collaboration.

4. Manage and execute marketing programs across channels, aligning with go-to-market objectives and driving campaigns from concept to completion

5. Develop enablement materials and playbooks for internal teams, ensuring consistent messaging and support for sales efforts.

6. Collaborate with Creative teams, internal sales and client services partners, and external partners to deliver impactful marketing content across email, social media, web, and other channels.

7. Plan and execute webinars while monitoring competitive and…