Social Media Specialist

Social Media Specialist

Final date to receive applications: 28 September 2026

Department: Global Brand

Employment Type: Full Time

Location: Bend, OR

Reporting To: Dani Reese

Compensation: $55,000 - $60,000 / year

Job Type: Full Time

FLSA Status: Exempt, Salaried

Department: Global Brand

Location: Bend, OR (hybrid)

People Leader: No

The Social Media Specialist is responsible for taking an active, hands‑on role in representing the Ruffwear brand and expanding our community across social media platforms. This position drives community engagement, leads intermediate content planning, and independently coordinates segments of brand and seasonal campaigns. Acting as a key bridge between data and creativity, this role collaborates with cross‑functional teams to elevate Ruffwear's digital presence and deepen regional partner relationships.

Like all roles at Ruffwear, this person has a first‑hand understanding of the interactive bond between canines and humans and a passion for the outdoors.

• Represent the brand daily by engaging with our diverse social community in an inclusive, genuine, and supportive way.
• Responsible for daily management of social media channels, ensuring posts are deployed accurately according to the content calendar.
• Manage core channel programming while actively identifying and researching new emerging platforms that present a strategic value alignment for the brand.
• Brief the Creative Team on upcoming social media asset requirements, ensuring technical standards and algorithm optimization are met.
• Partner with the Global Social Media Manager to build relationships with external content contributors, handle ambassador communications, and assist in seeding initiatives.
• Brainstorm, capture, and create native content for owned social channels (e.g. filming quick‑turn Tik Toks/Reels, capturing iPhone photography, and drafting raw video assets).
• Work directly with global partners to share social media toolkits and align community messaging across all international regions.
• Represent and champion a diverse, inclusive global social community while maintaining a flawless command of the brand's tone, voice, and style guide.
• Prepare, analyze, and distribute routine reports on social media KPIs, offering data‑backed recommendations and actionable strategies to improve organic reach and brand affinity.
• Assist in tracking the social media budget and coordinate contract execution for external content contributors.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

This position is based in Bend, Oregon and available to candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.

While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office, as necessary). Our headquarters operates in Pacific Time (PT), but as a global company, we collaborate across multiple time zones. This role requires flexibility to support teams and business needs across regions. As a salaried, exempt employee, you'll manage your time with the expectation that workweeks may fluctuate (sometimes above, sometimes at or below 40 hours) to ensure availability for essential meetings and collaboration, including those across various time zones.

Frequent domestic travel (6-8 times per year)…