Associate Media Planner - Paid Search + Paid Social

We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms.

A background in metrics and results-driven optimization is vital.

• Day-to-day oversight and execution of paid social campaigns and paid search campaign
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

• 1+ years of paid social or paid search marketing experience
• Working knowledge of Google Analytics
• Understanding of paid search advertising (Google, Bing etc.)
• Understanding of paid social advertising (Facebook, Instagram, X, Linked In, Snapchat, You Tube etc.)
• Preferred working knowledge of 3rd party platforms like Marin, Skai, Double Click DFA/DCM, etc
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel
• Preferred experience with Tableau or other data visualization platforms
• Agency experience will be given preference

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.

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