Director, Innovation Product Marketing

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty free beautyat an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 30 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

The Director of Innovation Product Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for e.l.f. brands focusing on driving key segments and building the brand. This role will also be responsible for determining new category opportunities to help drive brand growth, increase market share, and help build the global innovation vision and long-term roadmap to accelerate the brand.

• Leadproductmarketinganddriveinnovationpipelineacross categories inclusive of color cosmetics, skin, hair etc.
  
  Throughbuildingsegmentsand franchises by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends.
• Assistinthedevelopmentof3-yearinnovationstrategythataddresses business and retailer objectives.
• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to determine success factors in product category(messaging, visuals, claims) for new and existing products.
• Infuse compelling storytelling to new product launches.
• Attend quarterly innovation sessions for strategic calendar planning.
• Lead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teams.
• Responsibleforexecutingnewproductinnovationbriefswithmanager support and in partnership with Product Development team outlining strategies, positioning, target claims,key ingredients, SRP, packaging detail, formula detail.
• Responsibleforrecommendingandsettingpricingstructurefornew product innovation based on positioning and competitive landscape.
• Partner with Product Development on ingredients, product formats, breakthrough innovation ideas, review and approval of formula submissions, clinical and consumer testing parameters for product claims.
• Leadcost of goods management; value analysis; implementation of feasibility approval process.
• EnsureCOGs efficiency to meet overall brand financial objectives; including pricing and SKU management.
• Partner with Education and help guide deeper education opportunities.
• Partner with Innovation Upstream manager to inform white space…