Growth Marketing Manager

Rural Power Systems Growth Marketing Manager Davis, CA
· Full time

We’re looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable water—without relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, you’ll feel right at home here. Through our main brands, RPS Solar Pumps and RPS Water Pumps, we empower customers with DIY ready products, industry-leading support, and innovative technology.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

We’re looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable water—without relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, you’ll feel right at home here.

This role owns demand generation infrastructure, entailing paid acquisition, funnel tracking, CRM automations, lead scoring and revenue operations alignment. This is a hands-on leadership role. You’ll think strategically and execute decisively.

• Own and manage full-funnel customer acquisition and retention strategy across paid, organic, and lifecycle channels for all RPS brands.
• Lead performance marketing, lifecycle marketing, CRO, and demand generation initiative while partnering cross-functionally to maximize growth
• Own channel strategy, budget allocation, performance optimization and agency/vendor management across all growth-driving channels, including but not limited to ecommerce, paid media, affiliates, email/SMS, lifecycle marketing and emerging acquisition channels
• Lead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer behavior insights to improve conversion at each funnel stage with Director of Sales & Marketing, partnering with Brand on landing pages and campaign performance
• Manage and direct the email and marketing automation program and website management in partnership with the Brand & Content team, setting priorities and coordinating acquisition and retention efforts
• Track, forecast, and report on growth KPIs,…