Digital Marketing Manager

• Product education content
• Lead generation
• Follower growth
• Lead generation
• Monthly content schedule completed
• Excellent communicator

Marketing | JR-22434

Work from Home

Work with a highly professional, US-based team and be the Digital Marketing Manager we are looking for! This business has a growing team here in the Philippines with a great culture!

Work From Home, US Shift

The Digital Marketing Manager is responsible for the strategic development, management, and execution of all digital marketing, social media, website management, and brand-building initiatives across all associated house brands. The role will ensure a consistent and professional digital presence across all online channels while supporting business growth, brand awareness, customer engagement, recruitment efforts, trade marketing activities, and product launches. This individual will act as the guardian of the company's digital identity, ensuring that what customers experience online accurately reflects the strength, professionalism, and market presence demonstrated in stores and throughout the trade.

• Develop and maintain a unified brand strategy across Barbados and Jamaica.
• Ensure consistency in:
  • Logos
  • Brand colours
  • Messaging
  • Visual identity
  • Product positioning
  • Promotional campaigns
• Create and maintain Group Brand Standards Guidelines.
• Support the launch and development of new house brands.

Manage and grow all social media platforms, including but not limited to:

• GDI Barbados
• GDI Jamaica
• Linked In pages
• Future regional entities

• Angel Cloud
• Klean-Az
• Any future private-label brands
• Supplier-supported brand pages where applicable

• Content calendar creation
• Graphic design coordination
• Photography coordination
• Videography coordination
• Reels creation
• Story management
• Community management
• Influencer collaborations
• Paid advertising
• Campaign reporting

• Minimum monthly content schedule per page
• Product education content
• Promotions
• Customer testimonials
• Team culture content
• Recruitment content
• Trade visits
• Warehouse operations
• Community initiatives
• Supplier highlights
• Product launches

Develop and manage:

• Facebook Ads
• Instagram Ads
• Linked In Campaigns
• Google Ads
• You Tube Advertising
• Email Marketing Campaigns

• Campaign planning
• Budget management
• Audience targeting
• A/B testing
• Conversion tracking
• Lead generation
• Return on advertising spend (ROAS) reporting

Ovesee

Responsibilities include:

• Website content updates
• Product catalogue updates
• Brand pages
• News articles
• SEO optimization
• User experience improvements
• Mobile optimization
• Landing page creation
• Website analytics
• Lead capture systems
• Contact form optimization

Coordinate with external developers where necessary.

Plan and coordinate:

• Professional photography
• Product photography
• Lifestyle photography
• Video shoots
• Testimonial videos
• Staff features
• Product demonstrations
• Supplier visits
• Trade events
• Corporate events

Maintain a digital asset library for all territories.

Work alongside:

• Sales Teams
• Merchandising Teams
• Area Managers
• Brand Managers
• Suppliers

• In-store promotional campaigns
• Retail displays
• POS materials
• Product launch campaigns
• Customer competitions
• Retail activation programs

Ensure digital campaigns support in-store execution.

Support HR through:

• Recruitment campaigns
• Employee spotlight features
• Team culture content
• Career page management
• Staff recognition programs
• Training highlights
• Community involvement campaigns

Position both companies…